Brandwave

Engel vs Pelican:Which is searched more?

In August 2026, Pelican had more branded searches than Engel among cooler box brands worldwide. Pelican was estimated to have 550K branded searches compared to Engel’s 480, and held a 52.7% Share of Search versus Engel’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among cooler box brands worldwide in August 2026Which is more popular in search, Engel or Pelican?
Engel0.05%480 searches
vs
Pelican52.7%550K searches

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Which is more popular in search, Engel or Pelican?

Compare the cooler box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Engel and Pelican among cooler box brands worldwide, by month

Share of Search by month for Pelican, Engel. The figures are in the table below the chart.

View monthly share of search table
MonthPelicanEngel
Oct 202572.4%0.04%
Nov 202570.5%0.04%
Dec 202563.3%0.07%
Jan 202669.3%0.05%
Feb 202671.2%0.03%
Mar 202674%0.03%
Apr 202668%0.03%
May 202659.9%0.03%
Jun 202655%0.04%
Jul 202653.8%0.04%
Aug 202652.7%0.05%
Sep 2026——

How has the Engel and Pelican comparison changed over the last 12 months?

  • Pelican was ahead of Engel in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Engel’s estimated Share of Search among cooler box brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 590 to 480.
  • Across the 11 months ending August 2026, Pelican’s estimated Share of Search among cooler box brands worldwide moved from 72.4% to 52.7%, and its estimated monthly branded searches moved from 1M to 550K.

How did search popularity change for cooler box brands worldwide in August 2026?

  1. In August 2026, Pelican lost estimated Share of Search among cooler box brands worldwide, from 53.8% to 52.7%.

  2. Estimated monthly branded searches for Engel worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Engel’s and Pelican’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Engel

1 branded search term

  • engel esky

Pelican

1 branded search term

  • pelican

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

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