How popular isIcey-Tek in search?
In September 2026, there were an estimated 3.5K branded searches for Icey-Tek worldwide which held steady over the last 12 months. Icey-Tek holds 0.48% estimated Share of Search among chilly bin and cooler brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which chilly bin and cooler brands compete with Icey-Tek?
Share of Search by month for Esky, Igloo, Engel, Icey-Tek. The figures are in the table below the chart.
View monthly share of search table
| Month | Esky | Igloo | Engel | Icey-Tek | YETI |
|---|---|---|---|---|---|
| Oct 2025 | 63.7% | 14% | 21.8% | 0.49% | 0.1% |
| Nov 2025 | 62.5% | 11.2% | 25.5% | 0.59% | 0.22% |
| Dec 2025 | 58.9% | 10.7% | 29.4% | 0.67% | 0.31% |
| Jan 2026 | 68.2% | 8.3% | 22.8% | 0.53% | 0.16% |
| Feb 2026 | 73.3% | 8.9% | 17.1% | 0.46% | 0.12% |
| Mar 2026 | 68% | 15.1% | 16.4% | 0.43% | 0.09% |
| Apr 2026 | 56.4% | 26.5% | 16.6% | 0.43% | 0.06% |
| May 2026 | 55.5% | 26.9% | 17% | 0.64% | 0.07% |
| Jun 2026 | 54.9% | 27% | 17.5% | 0.52% | 0.05% |
| Jul 2026 | 60.4% | 24.6% | 14.4% | 0.57% | 0.08% |
| Aug 2026 | 62.3% | 20.8% | 16.3% | 0.59% | 0.07% |
| Sep 2026 | 60.9% | 19.9% | 18.6% | 0.48% | 0.08% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.9% | 450K | -18.2% | -1.3 points | |
| 2, held 2nd | 19.9% | 147K | -20.2% | -0.9 points | |
| 3, held 3rd | 18.6% | 138K | -4.1% | +2.4 points | |
| 4, held 4th | 0.48% | 3.5K | -32.6% | -0.1 points | |
| 5, held 5th | 0.08% | 590 | 0% | 0 points |
1.
Esky
60.9%
Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
2.
Igloo19.9%
Held 2nd. 147K estimated branded searches, -20.2% vs prior month. Share -0.9 points.
3.
Engel18.6%
Held 3rd. 138K estimated branded searches, -4.1% vs prior month. Share +2.4 points.
4.Icey-Tek
0.48%
Held 4th. 3.5K estimated branded searches, -32.6% vs prior month. Share -0.1 points.
5.
YETI0.08%
Held 5th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Icey-Tek and its closest rivals
Every comparison with Icey-Tek
9 comparisons
How has branded search demand for Icey-Tek changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Icey-Tek worldwide held steady at 3.5K.
- Across the 12 months ending September 2026, Icey-Tek’s estimated Share of Search among chilly bin and cooler brands worldwide held steady, from 0.49% to 0.48%.
How did search popularity change for chilly bin and cooler brands worldwide in September 2026?
4 changes
In September 2026, Engel gained estimated Share of Search among chilly bin and cooler brands worldwide, from 16.3% to 18.6%.
In September 2026, Esky lost estimated Share of Search among chilly bin and cooler brands worldwide, from 62.3% to 60.9%.
In September 2026, Igloo lost estimated Share of Search among chilly bin and cooler brands worldwide, from 20.8% to 19.9%.
Estimated monthly branded searches for YETI worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
Where does Icey-Tek compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cool box brands | 6th of 6 | 0.31% | Show ranking |
| Chilly bin and cooler brands | 4th of 5 | 0.48% | Shown above |
| Cooler box brands | 5th of 5 | 0.58% | Show ranking |
How is Icey-Tek measured?
Brandwave collects information about searches that people make online using Icey-Tek’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- icey tek
- icey tek cooler
- icey tek esky
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Is Icey-Tek your brand?
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