Esky vs Icey-Tek:Which is searched more?
In September 2026, Esky had more branded searches than Icey-Tek among chilly bin and cooler brands worldwide. Esky was estimated to have 450K branded searches compared to Icey-Tek’s 3.5K, and held a 39.5% Share of Search versus Icey-Tek’s 0.31%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Esky or Icey-Tek?
Compare the chilly bin and portable cooler brands people take camping, fishing and to the beach. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Esky, Icey-Tek. The figures are in the table below the chart.
View monthly share of search table
| Month | Esky | YETI | Engel | Igloo | Icey-Tek |
|---|---|---|---|---|---|
| Oct 2025 | 41.4% | 33.9% | 15.3% | 9.1% | 0.32% |
| Nov 2025 | 36.5% | 40.2% | 16.4% | 6.6% | 0.35% |
| Dec 2025 | 30.7% | 46.8% | 16.6% | 5.6% | 0.35% |
| Jan 2026 | 43.9% | 34.3% | 16.1% | 5.3% | 0.34% |
| Feb 2026 | 47.7% | 34% | 12.2% | 5.8% | 0.3% |
| Mar 2026 | 47.5% | 29.2% | 12.5% | 10.5% | 0.3% |
| Apr 2026 | 38.1% | 31.6% | 12.1% | 17.9% | 0.29% |
| May 2026 | 35.9% | 34.6% | 11.8% | 17.4% | 0.41% |
| Jun 2026 | 35.7% | 34.2% | 12.2% | 17.6% | 0.34% |
| Jul 2026 | 40.1% | 32.9% | 10.3% | 16.3% | 0.38% |
| Aug 2026 | 40.2% | 34.7% | 11.2% | 13.4% | 0.38% |
| Sep 2026 | 39.5% | 34.1% | 13.2% | 12.9% | 0.31% |
How has the Esky and Icey-Tek comparison changed over the last 12 months?
3 findings
- Esky was ahead of Icey-Tek in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Esky’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 41.4% to 39.5%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Icey-Tek’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 0.32% to 0.31%, and its estimated monthly branded searches held steady at 3.5K.
How did search popularity change for chilly bin and cooler brands worldwide in September 2026?
1 change
In September 2026, Esky lost estimated Share of Search among chilly bin and cooler brands worldwide, from 40.2% to 39.5%.
Other head-to-heads among chilly bin and cooler brands
How each brand is measured
Brandwave collects information about searches that people make online using Esky’s and Icey-Tek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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