Brandwave

Esky vs Igloo:Which is searched more?

In September 2026, Esky had more branded searches than Igloo among chilly bin and cooler brands worldwide. Esky was estimated to have 450K branded searches compared to Igloo’s 147K, and held a 60.9% Share of Search versus Igloo’s 19.9%. These are worldwide searches for English-language branded terms.

Share of Search among chilly bin and cooler brands worldwide in September 2026Which is more popular in search, Esky or Igloo?
Esky60.9%450K searches
vs
Igloo19.9%147K searches

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Which is more popular in search, Esky or Igloo?

Compare the chilly bin and portable cooler brands people take camping, fishing and to the beach. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Esky and Igloo among chilly bin and cooler brands worldwide, by month

Share of Search by month for Esky, Igloo. The figures are in the table below the chart.

View monthly share of search table
MonthEskyIglooEngelIcey-TekYETI
Oct 202563.7%14%21.8%0.49%0.1%
Nov 202562.5%11.2%25.5%0.59%0.22%
Dec 202558.9%10.7%29.4%0.67%0.31%
Jan 202668.2%8.3%22.8%0.53%0.16%
Feb 202673.3%8.9%17.1%0.46%0.12%
Mar 202668%15.1%16.4%0.43%0.09%
Apr 202656.4%26.5%16.6%0.43%0.06%
May 202655.5%26.9%17%0.64%0.07%
Jun 202654.9%27%17.5%0.52%0.05%
Jul 202660.4%24.6%14.4%0.57%0.08%
Aug 202662.3%20.8%16.3%0.59%0.07%
Sep 202660.9%19.9%18.6%0.48%0.08%

How has the Esky and Igloo comparison changed over the last 12 months?

  • Esky was ahead of Igloo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Esky’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 63.7% to 60.9%, and its estimated monthly branded searches held steady at 450K.
  • Across the 12 months ending September 2026, Igloo’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 14% to 19.9%, and its estimated monthly branded searches moved from 98.7K to 147K.

How did search popularity change for chilly bin and cooler brands worldwide in September 2026?

  1. In September 2026, Esky lost estimated Share of Search among chilly bin and cooler brands worldwide, from 62.3% to 60.9%.

  2. In September 2026, Igloo lost estimated Share of Search among chilly bin and cooler brands worldwide, from 20.8% to 19.9%.

Other head-to-heads among chilly bin and cooler brands

How each brand is measured

Brandwave collects information about searches that people make online using Esky’s and Igloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Esky

1 branded search term

  • esky

Igloo

4 branded search terms

  • igloo backpack cooler
  • igloo cool box
  • igloo cooler
  • igloo water cooler

How the Brand Demand Index is measured

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