Icey-Tek vs Igloo:Which is searched more?
In September 2026, Igloo had more branded searches than Icey-Tek among chilly bin and cooler brands worldwide. Igloo was estimated to have 147K branded searches compared to Icey-Tek’s 3.5K, and held a 10.1% Share of Search versus Icey-Tek’s 0.24%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Icey-Tek or Igloo?
Compare the chilly bin and portable cooler brands people take camping, fishing and to the beach. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Igloo, Icey-Tek. The figures are in the table below the chart.
View monthly share of search table
| Month | YETI | Esky | Engel | Igloo | Icey-Tek |
|---|---|---|---|---|---|
| Oct 2025 | 47% | 33.2% | 12.2% | 7.3% | 0.26% |
| Nov 2025 | 52.8% | 28.8% | 12.9% | 5.2% | 0.27% |
| Dec 2025 | 58.3% | 24.1% | 13% | 4.4% | 0.27% |
| Jan 2026 | 44.3% | 37.2% | 13.7% | 4.5% | 0.29% |
| Feb 2026 | 44.7% | 40% | 10.2% | 4.9% | 0.25% |
| Mar 2026 | 44.5% | 37.2% | 9.8% | 8.2% | 0.24% |
| Apr 2026 | 46.5% | 29.8% | 9.4% | 14% | 0.23% |
| May 2026 | 52.8% | 25.9% | 8.5% | 12.5% | 0.3% |
| Jun 2026 | 54.8% | 24.5% | 8.4% | 12.1% | 0.23% |
| Jul 2026 | 52.7% | 28.3% | 7.3% | 11.5% | 0.27% |
| Aug 2026 | 51.6% | 29.9% | 8.3% | 10% | 0.29% |
| Sep 2026 | 48.6% | 30.9% | 10.3% | 10.1% | 0.24% |
How has the Icey-Tek and Igloo comparison changed over the last 12 months?
3 findings
- Igloo was ahead of Icey-Tek in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Icey-Tek’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 0.26% to 0.24%, and its estimated monthly branded searches held steady at 3.5K.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 7.3% to 10.1%, and its estimated monthly branded searches moved from 98.7K to 147K.
How did search popularity change for chilly bin and cooler brands worldwide in September 2026?
2 changes
In September 2026, Engel overtook Igloo to rank 3rd among chilly bin and cooler brands worldwide, with 10.3% estimated Share of Search.
Estimated monthly branded searches for Igloo worldwide rose 48.5% over 12 measured months, from 98.7K to 147K in September 2026.
Other head-to-heads among chilly bin and cooler brands
How each brand is measured
Brandwave collects information about searches that people make online using Icey-Tek’s and Igloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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