Brandwave

How popular isIcey-Tek in search?

In September 2026, there were an estimated 3.5K branded searches for Icey-Tek worldwide which held steady over the last 12 months. Icey-Tek holds 0.25% estimated Share of Search among cool box brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DeWalt47.7%
  2. Igloo26.1%
  3. Coleman17.1%
  4. Dometic8.2%
  5. Vango0.57%
  6. Icey-Tek0.25%
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Which cool box brands compete with Icey-Tek?

Icey-Tek against cool box brands worldwide, by month

Share of Search by month for DeWalt, Igloo, Coleman, Dometic, Icey-Tek. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltIglooColemanDometicVangoIcey-Tek
Oct 202544.1%29.5%18.3%7.5%0.29%0.23%
Nov 202549.6%27.1%16.8%5.9%0.22%0.26%
Dec 202550.2%27.4%16.8%5%0.22%0.31%
Jan 202641.4%33.9%17.9%6.1%0.41%0.26%
Feb 202649%26.8%16.6%6.9%0.48%0.25%
Mar 202646.3%25.3%19.5%8%0.68%0.24%
Apr 202646.1%25.2%19.7%8%0.83%0.23%
May 202644.8%24.5%20%9.4%0.98%0.34%
Jun 202644.5%24.4%20.4%9.4%0.98%0.28%
Jul 202639.3%26.3%22.1%10.7%1.3%0.37%
Aug 202644.4%24.3%20.4%9.4%1.2%0.35%
Sep 202647.7%26.1%17.1%8.2%0.57%0.25%

  1. 1.DeWalt

    47.7%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.Igloo

    26.1%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Coleman

    17.1%

    Held 3rd. 241K estimated branded searches, -21.8% vs prior month. Share -3.3 points.

  4. 4.Dometic

    8.2%

    Held 4th. 116K estimated branded searches, -18.4% vs prior month. Share -1.2 points.

  5. 5.Vango

    0.57%

    Held 5th. 8.1K estimated branded searches, -55.2% vs prior month. Share -0.6 points.

  6. 6.Icey-Tek

    0.25%

    Held 6th. 3.5K estimated branded searches, -32.6% vs prior month. Share -0.1 points.

Compare search popularity between Icey-Tek and its closest rivals

Every comparison with Icey-Tek

How has branded search demand for Icey-Tek changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Icey-Tek worldwide held steady at 3.5K.
  • Across the 12 months ending September 2026, Icey-Tek’s estimated Share of Search among cool box brands worldwide held steady, from 0.23% to 0.25%.

How did search popularity change for cool box brands worldwide in September 2026?

  1. In September 2026, DeWalt gained estimated Share of Search among cool box brands worldwide, from 44.4% to 47.7%.

  2. In September 2026, Igloo gained estimated Share of Search among cool box brands worldwide, from 24.3% to 26.1%.

  3. In September 2026, Coleman lost estimated Share of Search among cool box brands worldwide, from 20.4% to 17.1%.

  4. In September 2026, Dometic lost estimated Share of Search among cool box brands worldwide, from 9.4% to 8.2%.

  5. In September 2026, Vango lost estimated Share of Search among cool box brands worldwide, from 1.2% to 0.57%.

Where does Icey-Tek compete?

Icey-Tek is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cool box brands6th of 60.25%Shown above
Chilly bin and cooler brands5th of 50.26%Show ranking
Cooler box brands4th of 50.54%Show ranking

How is Icey-Tek measured?

Brandwave collects information about searches that people make online using Icey-Tek’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • icey tek
  • icey tek cooler
  • icey tek esky

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How the Brand Demand Index is measured

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