Brandwave

How popular isVango in search?

In September 2026, there were an estimated 8.1K branded searches for Vango worldwide which is up 84.1% over the last 12 months. Vango holds 0.57% estimated Share of Search among cool Box brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DeWalt47.7%
  2. Igloo26.1%
  3. Coleman17.1%
  4. Dometic8.2%
  5. Vango0.57%
  6. Icey-Tek0.25%
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Which cool Box brands compete with Vango?

Vango against cool Box brands worldwide, by month

Share of Search by month for DeWalt, Igloo, Coleman, Dometic, Vango. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltIglooColemanDometicVangoIcey-Tek
Oct 202544.1%29.5%18.3%7.5%0.29%0.23%
Nov 202549.6%27.1%16.8%5.9%0.22%0.26%
Dec 202550.2%27.4%16.8%5%0.22%0.31%
Jan 202641.4%33.9%17.9%6.1%0.41%0.26%
Feb 202649%26.8%16.6%6.9%0.48%0.25%
Mar 202646.3%25.3%19.5%8%0.68%0.24%
Apr 202646.1%25.2%19.7%8%0.83%0.23%
May 202644.8%24.5%20%9.4%0.98%0.34%
Jun 202644.5%24.4%20.4%9.4%0.98%0.28%
Jul 202639.3%26.3%22.1%10.7%1.3%0.37%
Aug 202644.4%24.3%20.4%9.4%1.2%0.35%
Sep 202647.7%26.1%17.1%8.2%0.57%0.25%

  1. 1.DeWalt

    47.7%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.Igloo

    26.1%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Coleman

    17.1%

    Held 3rd. 241K estimated branded searches, -21.8% vs prior month. Share -3.3 points.

  4. 4.Dometic

    8.2%

    Held 4th. 116K estimated branded searches, -18.4% vs prior month. Share -1.2 points.

  5. 5.Vango

    0.57%

    Held 5th. 8.1K estimated branded searches, -55.2% vs prior month. Share -0.6 points.

  6. 6.Icey-Tek

    0.25%

    Held 6th. 3.5K estimated branded searches, -32.6% vs prior month. Share -0.1 points.

Compare search popularity between Vango and its closest rivals

Every comparison with Vango

How has branded search demand for Vango changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Vango worldwide rose from 4.4K to 8.1K.
  • Across the 12 months ending September 2026, Vango’s estimated Share of Search among cool Box brands worldwide peaked at 1.3% in July 2026 and was lowest at 0.22% in November 2025.

How did search popularity change for cool Box brands worldwide in September 2026?

  1. In September 2026, DeWalt gained estimated Share of Search among cool Box brands worldwide, from 44.4% to 47.7%.

  2. In September 2026, Igloo gained estimated Share of Search among cool Box brands worldwide, from 24.3% to 26.1%.

  3. In September 2026, Coleman lost estimated Share of Search among cool Box brands worldwide, from 20.4% to 17.1%.

  4. In September 2026, Dometic lost estimated Share of Search among cool Box brands worldwide, from 9.4% to 8.2%.

  5. In September 2026, Vango lost estimated Share of Search among cool Box brands worldwide, from 1.2% to 0.57%.

Where does Vango compete?

Vango is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cool Box brands5th of 60.57%Shown above
Camping furniture4th of 62.9%Show ranking

How is Vango measured?

Brandwave collects information about searches that people make online using Vango’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vango tents

Do you work for Vango? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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