How popular isIgloo in search?
In September 2026, there were an estimated 368K branded searches for Igloo worldwide which is down 18.2% over the last 12 months. Igloo holds 26.1% estimated Share of Search among cool Box brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cool Box brands compete with Igloo?
Share of Search by month for DeWalt, Igloo, Coleman, Dometic. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Igloo | Coleman | Dometic | Vango | Icey-Tek |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 29.5% | 18.3% | 7.5% | 0.29% | 0.23% |
| Nov 2025 | 49.6% | 27.1% | 16.8% | 5.9% | 0.22% | 0.26% |
| Dec 2025 | 50.2% | 27.4% | 16.8% | 5% | 0.22% | 0.31% |
| Jan 2026 | 41.4% | 33.9% | 17.9% | 6.1% | 0.41% | 0.26% |
| Feb 2026 | 49% | 26.8% | 16.6% | 6.9% | 0.48% | 0.25% |
| Mar 2026 | 46.3% | 25.3% | 19.5% | 8% | 0.68% | 0.24% |
| Apr 2026 | 46.1% | 25.2% | 19.7% | 8% | 0.83% | 0.23% |
| May 2026 | 44.8% | 24.5% | 20% | 9.4% | 0.98% | 0.34% |
| Jun 2026 | 44.5% | 24.4% | 20.4% | 9.4% | 0.98% | 0.28% |
| Jul 2026 | 39.3% | 26.3% | 22.1% | 10.7% | 1.3% | 0.37% |
| Aug 2026 | 44.4% | 24.3% | 20.4% | 9.4% | 1.2% | 0.35% |
| Sep 2026 | 47.7% | 26.1% | 17.1% | 8.2% | 0.57% | 0.25% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.7% | 673K | 0% | +3.3 points | |
| 2, held 2nd | 26.1% | 368K | 0% | +1.8 points | |
| 3, held 3rd | 17.1% | 241K | -21.8% | -3.3 points | |
| 4, held 4th | 8.2% | 116K | -18.4% | -1.2 points | |
| 5, held 5th | 0.57% | 8.1K | -55.2% | -0.6 points | |
| 6, held 6th | 0.25% | 3.5K | -32.6% | -0.1 points |
1.
DeWalt47.7%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +3.3 points.
2.
Igloo26.1%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.8 points.
3.
Coleman
17.1%
Held 3rd. 241K estimated branded searches, -21.8% vs prior month. Share -3.3 points.
4.
Dometic
8.2%
Held 4th. 116K estimated branded searches, -18.4% vs prior month. Share -1.2 points.
5.
Vango0.57%
Held 5th. 8.1K estimated branded searches, -55.2% vs prior month. Share -0.6 points.
6.Icey-Tek
0.25%
Held 6th. 3.5K estimated branded searches, -32.6% vs prior month. Share -0.1 points.
Compare search popularity between Igloo and its closest rivals
Every comparison with Igloo
27 comparisons
- Avanti vs Igloo
- Bed Bath & Beyond vs Igloo
- Esky vs Igloo
- Igloo vs IKEA
- Igloo vs Ultimate
- Igloo vs YETI
- Carhartt vs Igloo
- Chewy vs Igloo
- Culligan vs Igloo
- Haier vs Igloo
- Hydro Flask vs Igloo
- Igloo vs MINI
- Igloo vs Mitre 10
- Igloo vs Pelican
- Igloo vs Primo
- DeWalt vs Igloo
- Columbia vs Igloo
- Coleman vs Igloo
- Engel vs Igloo
- Corkcicle vs Igloo
- Dometic vs Igloo
- Clover vs Igloo
- Igloo vs PawHut
- Igloo vs Vango
- Igloo vs Titan
- Icey-Tek vs Igloo
- Igloo vs Newair
How has branded search demand for Igloo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Igloo worldwide fell from 450K to 368K.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among cool Box brands worldwide decreased from 29.5% to 26.1%.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among cool Box brands worldwide peaked at 33.9% in January 2026 and was lowest at 24.3% in August 2026.
How did search popularity change for cool Box brands worldwide in September 2026?
5 changes
In September 2026, DeWalt gained estimated Share of Search among cool Box brands worldwide, from 44.4% to 47.7%.
In September 2026, Igloo gained estimated Share of Search among cool Box brands worldwide, from 24.3% to 26.1%.
In September 2026, Coleman lost estimated Share of Search among cool Box brands worldwide, from 20.4% to 17.1%.
In September 2026, Dometic lost estimated Share of Search among cool Box brands worldwide, from 9.4% to 8.2%.
In September 2026, Vango lost estimated Share of Search among cool Box brands worldwide, from 1.2% to 0.57%.
Where does Igloo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Picnic Basket brands | 4th of 5 | 0.64% | Show ranking |
| Chicken Coop brands | 3rd of 4 | 9.7% | Show ranking |
| Backpack Cooler brands | 4th of 8 | 14.2% | Show ranking |
| Beverage Cooler brands | 4th of 6 | 14.6% | Show ranking |
| Cool Box brands | 2nd of 6 | 26.1% | Shown above |
| Chilly bin and cooler brands | 3rd of 5 | 27.1% | Show ranking |
| Water Cooler brands | 3rd of 4 | 29.8% | Show ranking |
| Lunch Cooler brands | 3rd of 3 | 30.5% | Show ranking |
| Ice Box brands | 2nd of 3 | 36.9% | Show ranking |
How is Igloo measured?
Brandwave collects information about searches that people make online using Igloo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- igloo
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Is Igloo your brand?
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