Brandwave

Ice box brands:Which are searched most?

In September 2026, Coleman was the most searched among ice box brands worldwide, with an estimated 201K branded searches and 57.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Coleman57.7%
  2. Igloo42.1%
  3. YETI0.29%

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Share of SearchLeaderboard

Compare the ice box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ice box brands worldwide, by month

Share of Search by month for Coleman, Igloo. The figures are in the table below the chart.

View monthly share of search table
MonthColemanIglooYETI
Oct 202571.2%28.6%0.21%
Nov 202575.1%24.6%0.22%
Dec 202574.9%24.8%0.3%
Jan 202678.4%21.3%0.28%
Feb 202674.2%24.7%1.1%
Mar 202666.7%33%0.27%
Apr 202652.6%45.3%2.1%
May 202651.7%45.8%2.5%
Jun 202652.4%47.2%0.34%
Jul 202652.1%47.5%0.4%
Aug 202657.1%42.6%0.3%
Sep 202657.7%42.1%0.29%

This month’s ranking, September 2026

  1. 1.Coleman

    57.7%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +0.6 points.

  2. 2.Igloo

    42.1%

    Held 2nd. 147K estimated branded searches, -20.2% vs prior month. Share -0.6 points.

  3. 3.YETI

    0.29%

    Held 3rd. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among ice box brands worldwide?

In September 2026, Coleman was the most searched among ice box brands worldwide, with an estimated 201K branded searches and 57.7% estimated Share of Search within this set. Igloo is in 2nd place, 15.6 percentage points behind at 42.1% Share of Search.

Global ice box brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Coleman71.2% → 57.7%78.4%Jan 202651.7%May 20261st
Igloo28.6% → 42.1%47.5%Jul 202621.3%Jan 20262nd
YETI0.21% → 0.29%2.5%May 20260.21%Oct 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among ice box brands worldwide decreased from 71.2% to 57.7%.
  • Across the 12 months ending September 2026, Igloo’s estimated Share of Search among ice box brands worldwide increased from 28.6% to 42.1%.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among ice box brands worldwide peaked at 78.4% in January 2026 and was lowest at 51.7% in May 2026.
  • Across the 12 months ending September 2026, Igloo’s estimated Share of Search among ice box brands worldwide peaked at 47.5% in July 2026 and was lowest at 21.3% in January 2026.
  • Across the 12 months ending September 2026, YETI’s estimated Share of Search among ice box brands worldwide peaked at 2.5% in May 2026 and was lowest at 0.21% in October 2025.
  • Across the 12 months ending September 2026, YETI held steady: its estimated Share of Search among ice box brands worldwide moved less than 0.5 percentage points.

How did search popularity change for ice box brands worldwide in September 2026?

  1. In September 2026, Coleman gained estimated Share of Search among ice box brands worldwide, from 57.1% to 57.7%.

  2. In September 2026, Igloo lost estimated Share of Search among ice box brands worldwide, from 42.6% to 42.1%.

  3. Estimated monthly branded searches for YETI worldwide rose 38.9% over 12 measured months, from 720 to 1K in September 2026.

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