Brandwave

How popular isColeman in search?

In September 2026, there were an estimated 241K branded searches for Coleman worldwide which is down 13.5% over the last 12 months. Coleman holds 24.2% estimated Share of Search among ice Box brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. YETI38.9%
  2. Igloo36.9%
  3. Coleman24.2%
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Which ice Box brands compete with Coleman?

Coleman against ice Box brands worldwide, by month

Share of Search by month for YETI, Igloo, Coleman. The figures are in the table below the chart.

View monthly share of search table
MonthYETIIglooColeman
Oct 202533.6%41%25.4%
Nov 202540.4%36.8%22.8%
Dec 202548.6%31.9%19.6%
Jan 202633.8%43.3%22.9%
Feb 202639.7%37.2%23%
Mar 202634.2%37.2%28.6%
Apr 202636.3%35.7%28%
May 202639.3%33.4%27.3%
Jun 202639%33.2%27.8%
Jul 202640%32.6%27.4%
Aug 202641.2%31.9%26.8%
Sep 202638.9%36.9%24.2%

  1. 1.YETI

    38.9%

    Held 1st. 388K estimated branded searches, -18.4% vs prior month. Share -2.3 points.

  2. 2.Igloo

    36.9%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +5 points.

  3. 3.Coleman

    24.2%

    Held 3rd. 241K estimated branded searches, -21.8% vs prior month. Share -2.6 points.

Compare search popularity between Coleman and its closest rivals

Every comparison with Coleman

How has branded search demand for Coleman changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Coleman worldwide fell from 279K to 241K.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among ice Box brands worldwide decreased from 25.4% to 24.2%.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among ice Box brands worldwide peaked at 28.6% in March 2026 and was lowest at 19.6% in December 2025.

How did search popularity change for ice Box brands worldwide in September 2026?

  1. In September 2026, Igloo gained estimated Share of Search among ice Box brands worldwide, from 31.9% to 36.9%.

  2. In September 2026, Coleman lost estimated Share of Search among ice Box brands worldwide, from 26.8% to 24.2%.

  3. In September 2026, YETI lost estimated Share of Search among ice Box brands worldwide, from 41.2% to 38.9%.

Where does Coleman compete?

Coleman is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gas Grill brands5th of 65.4%Show ranking
Portable Grill brands3rd of 78.2%Show ranking
Golf Cart brands4th of 69%Show ranking
Backpack Cooler brands6th of 89.3%Show ranking
Tent Stakes brands3rd of 79.5%Show ranking
Gas Canister brands3rd of 611.2%Show ranking
Water Jug brands3rd of 513.6%Show ranking
Gas Bottle brands2nd of 513.6%Show ranking
Bbq Grill brands2nd of 315.2%Show ranking
Cool Box brands3rd of 617.1%Show ranking
Camping lanterns3rd of 620%Show ranking
Camping gear brands2nd of 424.1%Show ranking
Ice Box brands3rd of 324.2%Shown above
Camping tent brands2nd of 525.2%Show ranking
Camping chair brands2nd of 525.6%Show ranking
Camping stove brands2nd of 526.1%Show ranking
Camping lantern brands2nd of 529.7%Show ranking
Beach Chair brands2nd of 635.4%Show ranking
Swimming pool brands1st of 640.5%Show ranking
Air Mattress brands1st of 442.6%Show ranking
Fuel Canister brands1st of 443.3%Show ranking
Pool Liner brands1st of 446.1%Show ranking
Camping furniture1st of 686.6%Show ranking

How is Coleman measured?

Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • coleman
  • coleman camping stove
  • coleman tent

Do you work for Coleman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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