Camping gear brands:Which are searched most?
In September 2026, Coleman was the most searched among camping gear brands worldwide, with an estimated 241K branded searches and 73.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Coleman73.1%
Black Wolf22.4%
OZtrail4.5%
Companion—
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Share of SearchLeaderboard
Compare the tent and camping gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coleman, Black Wolf, OZtrail. The figures are in the table below the chart.
View monthly share of search table
| Month | Coleman | Black Wolf | OZtrail | Companion |
|---|---|---|---|---|
| Oct 2025 | 69.1% | 27.2% | 3.7% | — |
| Nov 2025 | 72% | 23.4% | 4.7% | — |
| Dec 2025 | 71.8% | 23.5% | 4.7% | — |
| Jan 2026 | 72.8% | 22.6% | 4.5% | — |
| Feb 2026 | 69.4% | 27.6% | 3% | — |
| Mar 2026 | 73.4% | 23.5% | 3.1% | — |
| Apr 2026 | 77% | 19.8% | 3.2% | — |
| May 2026 | 74.6% | 22.4% | 3% | — |
| Jun 2026 | 78.6% | 18.8% | 2.5% | — |
| Jul 2026 | 78.6% | 18.8% | 2.5% | — |
| Aug 2026 | 75.1% | 22% | 2.9% | — |
| Sep 2026 | 73.1% | 22.4% | 4.5% | — |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.1% | 241K | -21.8% | -2 points | |
| 2, held 2nd | 22.4% | 74K | -18.2% | +0.4 points | |
| 3, held 3rd | 4.5% | 14.8K | +22.3% | +1.5 points | |
| —, not measured this month | — | — | — | — |
1.
73.1%
Held 1st. 241K estimated branded searches, -21.8% vs prior month. Share -2 points.
22.4%
Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share +0.4 points.
3.
OZtrail4.5%
Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.5 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among camping gear brands worldwide?
3 brands
In September 2026, Coleman was the most searched among camping gear brands worldwide, with an estimated 241K branded searches and 73.1% estimated Share of Search within this set. Black Wolf is in 2nd place, 50.7 percentage points behind at 22.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Coleman | 69.1% → 73.1% | 78.6%Jun 2026 | 69.1%Oct 2025 | 1st |
| Black Wolf | 27.2% → 22.4% | 27.6%Feb 2026 | 18.8%Jun 2026 | 2nd |
| OZtrail | 3.7% → 4.5% | 4.7%Dec 2025 | 2.5%Jun 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Coleman’s estimated Share of Search among camping gear brands worldwide increased from 69.1% to 73.1%.
- Across the 12 months ending September 2026, Black Wolf’s estimated Share of Search among camping gear brands worldwide decreased from 27.2% to 22.4%.
- Across the 12 months ending September 2026, OZtrail’s estimated Share of Search among camping gear brands worldwide increased from 3.7% to 4.5%.
- Across the 12 months ending September 2026, Coleman’s estimated Share of Search among camping gear brands worldwide peaked at 78.6% in June 2026 and was lowest at 69.1% in October 2025.
- Across the 12 months ending September 2026, Black Wolf’s estimated Share of Search among camping gear brands worldwide peaked at 27.6% in February 2026 and was lowest at 18.8% in June 2026.
- Across the 12 months ending September 2026, OZtrail’s estimated Share of Search among camping gear brands worldwide peaked at 4.7% in December 2025 and was lowest at 2.5% in June 2026.
- Across the 12 months ending September 2026, Companion held steady: its estimated Share of Search among camping gear brands worldwide moved less than 0.5 percentage points.
How did search popularity change for camping gear brands worldwide in September 2026?
3 changes
In September 2026, OZtrail gained estimated Share of Search among camping gear brands worldwide, from 2.9% to 4.5%.
In September 2026, Coleman lost estimated Share of Search among camping gear brands worldwide, from 75.1% to 73.1%.
Estimated monthly branded searches for Black Wolf worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.
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