How popular isBig Agnes?
In September 2026, people searched for Big Agnes by name about 27,100 times worldwide, about the same as the previous year. These searches made up 5.9% of all global camping gear brand searches, placing Big Agnes fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about camping gear brands, Big Agnes appeared in three of the five answers and was the fourth most recommended of the seven.
Big Agnes is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.
ColemanShare of searches 52.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Black WolfShare of searches 16.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
REI Co-opShare of searches 16.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Big AgnesShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
KeltyShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Follow Big Agnes and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top camping gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Big Agnes was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Big Agnes is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- REI Co-op5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Big Agnes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kelty3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OZtrail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camping gear brands
5 answers
Asked ChatGPT
“Which camping gear brand should I buy?”
Asked ChatGPT
“What are the best camping gear brands?”
Asked ChatGPT
“What's the best camping gear brand for a campsite setup?”
Searched Google, AI Overview
“camping gear”
Searched Google, AI Overview
“outdoor gear for camping”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which camping gear brands compete with Big Agnes?
Share of searches by month for Coleman, Black Wolf, REI Co-op, Big Agnes, Kelty, OZtrail. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coleman | Black Wolf | REI Co-op | Big Agnes | Kelty | OZtrail | Companion |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 20.7% | 13.9% | 5.1% | 5.1% | 2.8% | 0.09% |
| Nov 2025 | 50% | 16.2% | 19.7% | 4.9% | 5.9% | 3.2% | 0.06% |
| Dec 2025 | 51.2% | 16.8% | 20.4% | 4.1% | 4.1% | 3.4% | 0.06% |
| Jan 2026 | 53.4% | 16.6% | 16.6% | 5% | 5% | 3.3% | 0.08% |
| Feb 2026 | 50.4% | 20% | 16.4% | 6% | 4.9% | 2.2% | 0.11% |
| Mar 2026 | 52.7% | 16.9% | 16.9% | 6.2% | 5% | 2.3% | 0.09% |
| Apr 2026 | 56.6% | 14.5% | 14.5% | 6.5% | 5.3% | 2.4% | 0.1% |
| May 2026 | 53% | 15.9% | 15.9% | 7.1% | 5.8% | 2.1% | 0.09% |
| Jun 2026 | 58.6% | 14% | 14% | 6.3% | 5.1% | 1.9% | 0.08% |
| Jul 2026 | 57.1% | 13.7% | 13.7% | 7.5% | 6.1% | 1.8% | 0.09% |
| Aug 2026 | 53.6% | 15.7% | 15.7% | 7% | 5.7% | 2.1% | 0.08% |
| Sep 2026 | 52.6% | 16.1% | 16.1% | 5.9% | 5.9% | 3.2% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 241K | -21.8% | -1 points | |
| 2, held 2nd | 16.1% | 74K | -18.2% | +0.4 points | |
| 3, held 3rd | 16.1% | 74K | -18.2% | +0.4 points | |
| 4, held 4th | 5.9% | 27.1K | -33.1% | -1.1 points | |
| 5, held 5th | 5.9% | 27.1K | -18.1% | +0.2 points | |
| 6, held 6th | 3.2% | 14.8K | +22.3% | +1.1 points | |
| 7, held 7th | 0.09% | 410 | -6.8% | 0 points |
1.
Coleman52.6%
Held 1st. 241K estimated branded searches, -21.8% vs prior month. Share -1 points.
16.1%
Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share +0.4 points.
16.1%
Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share +0.4 points.
5.9%
Held 4th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.
5.
Kelty5.9%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.2 points.
6.
OZtrail3.2%
Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
0.09%
Held 7th. 410 estimated branded searches, -6.8% vs prior month. Share 0 points.
Compare popularity between Big Agnes and its closest rivals
Every comparison with Big Agnes
22 comparisons
- Big Agnes vs Black Wolf
- Big Agnes vs Coleman
- Big Agnes vs Exped
- Big Agnes vs Forclaz
- Big Agnes vs Kathmandu
- Big Agnes vs Kelty
- Big Agnes vs Macpac
- Big Agnes vs REI Co-op
- Big Agnes vs Sea to Summit
- Big Agnes vs The North Face
- Big Agnes vs Therm-a-Rest
- Big Agnes vs Zpacks
- Big Agnes vs OZtrail
- Big Agnes vs Hilleberg
- Big Agnes vs Nemo
- Big Agnes vs Durston Gear
- Big Agnes vs Western Mountaineering
- Big Agnes vs MSR
- Big Agnes vs Six Moon Designs
- Big Agnes vs Klymit
- Big Agnes vs Marmot
- Big Agnes vs Companion
How has branded search demand for Big Agnes changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Big Agnes worldwide held steady at 27.1K.
- Across the 12 months ending September 2026, Big Agnes’ share of searches among camping gear brands worldwide increased from 5.1% to 5.9%.
- Across the 12 months ending September 2026, Big Agnes’ share of searches among camping gear brands worldwide peaked at 7.5% in July 2026 and was lowest at 4.1% in December 2025.
How did search popularity change for camping gear brands worldwide in September 2026?
5 changes
In September 2026, OZtrail gained share of searches among camping gear brands worldwide, from 2.1% to 3.2%.
In September 2026, Big Agnes lost share of searches among camping gear brands worldwide, from 7% to 5.9%.
In September 2026, Coleman lost share of searches among camping gear brands worldwide, from 53.6% to 52.6%.
Estimated monthly branded searches for Black Wolf worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.
Estimated monthly branded searches for Companion worldwide fell 16.3% over 12 measured months, from 490 to 410 in September 2026.
How are Big Agnes’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Big Agnes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- big agnes
Do you work for Big Agnes? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Big Agnes compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Camping tent brands | 6th of 9 | 0.53% | Show ranking |
| Sleeping bag brands | 8th of 11 | 2.7% | Show ranking |
| Camping gear brands | 4th of 7 | 5.9% | Shown above |
| Sleeping pad brands | 4th of 6 | 13.4% | Show ranking |
| Backpacking tent brands | 3rd of 6 | 14.5% | Show ranking |
| Ultralight tent brands | 2nd of 6 | 21.2% | Show ranking |
| Tent pegs brands | 2nd of 3 | 26.6% | Show ranking |
Is Big Agnes your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.