Big Agnes vs REI Co-op:Which is more popular?
In September 2026, REI Co-op had more branded searches than Big Agnes among camping tent brands worldwide. REI Co-op had about 74,000 branded searches, while Big Agnes had 27,100. REI Co-op made up 1.4% of all camping tent brand searches we track, and Big Agnes accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about camping tent brands, Big Agnes and REI Co-op each appeared in three of the five answers. REI Co-op was mentioned before Big Agnes in every answer that named either.
Who do people search for more?
REI Co-op, about 3 searches for every 1 for Big Agnes
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
REI Co-op, named ahead of Big Agnes in 3 of 3 answers
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Top camping tent brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Big Agnes and REI Co-op were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. REI Co-op was listed before Big Agnes in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The North Face5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- REI Co-op3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Big Agnes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nemo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hilleberg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MSR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Macpac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camping tent brands
5 answers
Asked ChatGPT
“Which camping tent brand should I buy?”
Asked ChatGPT
“What are the best camping tent brands?”
Asked ChatGPT
“What's the best camping tent brand for sleeping outdoors?”
Searched Google, AI Overview
“best camping tent”
Searched Google, AI Overview
“family camping tent”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Big Agnes or REI Co-op more popular in search?
This chart shows how often people search Google for Big Agnes and REI Co-op by name. Each line represents a brand's share of searches for all nine camping tent brands we track, month by month, from English-language searches worldwide.
Share of searches by month for REI Co-op, Big Agnes. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Kathmandu | Coleman | Macpac | REI Co-op | Big Agnes | Hilleberg | Nemo | MSR |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 8.5% | 3.5% | 1.7% | 0.93% | 0.34% | 0.15% | 0.13% | 0.07% |
| Nov 2025 | 88.3% | 6.5% | 2.2% | 1.6% | 0.87% | 0.22% | 0.12% | 0.08% | 0.04% |
| Dec 2025 | 86.2% | 7.8% | 2.6% | 1.9% | 1% | 0.21% | 0.11% | 0.09% | 0.05% |
| Jan 2026 | 85.4% | 7.7% | 3.3% | 1.9% | 1% | 0.31% | 0.17% | 0.11% | 0.06% |
| Feb 2026 | 82.7% | 9.1% | 3.8% | 2.2% | 1.2% | 0.45% | 0.2% | 0.16% | 0.07% |
| Mar 2026 | 72.4% | 15.9% | 5.5% | 3.2% | 1.8% | 0.64% | 0.29% | 0.23% | 0.1% |
| Apr 2026 | 65.2% | 19.7% | 6.9% | 4.8% | 1.8% | 0.79% | 0.35% | 0.29% | 0.13% |
| May 2026 | 69.1% | 17.1% | 6.2% | 4.2% | 1.9% | 0.84% | 0.31% | 0.31% | 0.14% |
| Jun 2026 | 61.6% | 22.6% | 7% | 5.6% | 1.7% | 0.75% | 0.34% | 0.34% | 0.12% |
| Jul 2026 | 69.1% | 17.1% | 6.4% | 4.2% | 1.5% | 0.84% | 0.38% | 0.31% | 0.14% |
| Aug 2026 | 71.4% | 16.1% | 6% | 3.2% | 1.8% | 0.79% | 0.35% | 0.29% | 0.13% |
| Sep 2026 | 79.3% | 10.7% | 4.7% | 2.6% | 1.4% | 0.53% | 0.29% | 0.24% | 0.11% |
How has the Big Agnes and REI Co-op comparison changed over the last 12 months?
3 findings
- REI Co-op was ahead of Big Agnes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Big Agnes’ share of searches among camping tent brands worldwide moved from 0.34% to 0.53%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, REI Co-op’s share of searches among camping tent brands worldwide moved from 0.93% to 1.4%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for camping tent brands worldwide in September 2026?
0 changes
Neither Big Agnes nor REI Co-op moved beyond provider rounding among camping tent brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Big Agnes’ and REI Co-op’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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