Brandwave

How popular isREI Co-op?

In September 2026, people searched for REI Co-op by name about 74,000 times worldwide, about the same as the previous year. These searches made up 1.4% of all global camping tent brand searches, placing REI Co-op fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about camping tent brands, REI Co-op appeared in three of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

REI Co-op is the fifth most searched of 9 competitors and the most recommended in AI answers.

  1. The North FaceShare of searches 79.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. KathmanduShare of searches 10.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ColemanShare of searches 4.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. MacpacShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. REI Co-opShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top camping tent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, REI Co-op was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. REI Co-op is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. REI Co-op1st
  2. The North Face2nd
  3. Big Agnes3rd
  4. Coleman4th
  5. Nemo5th
  6. MSR6th
  7. Hilleberg7th
  8. Kathmandu–
  9. Macpac–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The North Face5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • REI Co-op3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Big Agnes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nemo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hilleberg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MSR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Macpac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping tent brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which camping tent brands compete with REI Co-op?

REI Co-op against camping tent brands worldwide, by month

Share of searches by month for The North Face, Kathmandu, Coleman, Macpac, REI Co-op. The figures are in the table below the chart.

View monthly share of searches table
MonthThe North FaceKathmanduColemanMacpacREI Co-opBig AgnesHillebergNemoMSR
Oct 202584.6%8.5%3.5%1.7%0.93%0.34%0.15%0.13%0.07%
Nov 202588.3%6.5%2.2%1.6%0.87%0.22%0.12%0.08%0.04%
Dec 202586.2%7.8%2.6%1.9%1%0.21%0.11%0.09%0.05%
Jan 202685.4%7.7%3.3%1.9%1%0.31%0.17%0.11%0.06%
Feb 202682.7%9.1%3.8%2.2%1.2%0.45%0.2%0.16%0.07%
Mar 202672.4%15.9%5.5%3.2%1.8%0.64%0.29%0.23%0.1%
Apr 202665.2%19.7%6.9%4.8%1.8%0.79%0.35%0.29%0.13%
May 202669.1%17.1%6.2%4.2%1.9%0.84%0.31%0.31%0.14%
Jun 202661.6%22.6%7%5.6%1.7%0.75%0.34%0.34%0.12%
Jul 202669.1%17.1%6.4%4.2%1.5%0.84%0.38%0.31%0.14%
Aug 202671.4%16.1%6%3.2%1.8%0.79%0.35%0.29%0.13%
Sep 202679.3%10.7%4.7%2.6%1.4%0.53%0.29%0.24%0.11%

  1. 1.The North Face

    79.3%

    Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share +8 points.

  2. 2.Kathmandu

    10.7%

    Held 2nd. 550K estimated branded searches, -33.2% vs prior month. Share -5.3 points.

  3. 3.Coleman

    4.7%

    Held 3rd. 241K estimated branded searches, -21.8% vs prior month. Share -1.3 points.

  4. 4.Macpac

    2.6%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  5. 5.REI Co-op

    1.4%

    Held 5th. 74K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.Big Agnes

    0.53%

    Held 6th. 27.1K estimated branded searches, -33.1% vs prior month. Share -0.3 points.

  7. 7.Hilleberg

    0.29%

    Held 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Nemo

    0.24%

    Held 8th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  9. 9.MSR

    0.11%

    Held 9th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between REI Co-op and its closest rivals

Every comparison with REI Co-op

26 comparisons

How has branded search demand for REI Co-op changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for REI Co-op worldwide held steady at 74K.
  • Across the 12 months ending September 2026, REI Co-op’s share of searches among camping tent brands worldwide increased from 0.93% to 1.4%.
  • Across the 12 months ending September 2026, REI Co-op’s share of searches among camping tent brands worldwide peaked at 1.9% in May 2026 and was lowest at 0.87% in November 2025.

How did search popularity change for camping tent brands worldwide in September 2026?

6 changes

  1. In September 2026, The North Face gained share of searches among camping tent brands worldwide, from 71.4% to 79.3%.

  2. In September 2026, Kathmandu lost share of searches among camping tent brands worldwide, from 16.1% to 10.7%.

  3. In September 2026, Coleman lost share of searches among camping tent brands worldwide, from 6% to 4.7%.

  4. In September 2026, Macpac lost share of searches among camping tent brands worldwide, from 3.2% to 2.6%.

  5. Estimated monthly branded searches for Hilleberg worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

  6. Estimated monthly branded searches for Nemo worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are REI Co-op’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using REI Co-op’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rei co-op

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How the Brand Demand Index is measured

Where does REI Co-op compete?

REI Co-op is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping tent brands5th of 91.4%Shown above
Sleeping bag brands3rd of 117.5%Show ranking
Hiking pole brands2nd of 615.1%Show ranking
Camping gear brands3rd of 716.1%Show ranking
Sleeping mat brands1st of 631.3%Show ranking
Backpacking tent brands1st of 639.7%Show ranking
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