Nemo vs REI Co-op:Which is searched more?
In September 2026, REI Co-op had more branded searches than Nemo among camping tent brands worldwide. REI Co-op had about 74,000 branded searches, while Nemo had 12,100. REI Co-op made up 1.4% of all camping tent brand searches we track, and Nemo accounted for 0.24%. These are worldwide searches for English-language branded terms.
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Is Nemo or REI Co-op more popular in search?
Compare the tent brands campers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for REI Co-op, Nemo. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Kathmandu | Coleman | Macpac | REI Co-op | Big Agnes | Hilleberg | Nemo | MSR |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 8.5% | 3.5% | 1.7% | 0.93% | 0.34% | 0.15% | 0.13% | 0.07% |
| Nov 2025 | 88.3% | 6.5% | 2.2% | 1.6% | 0.87% | 0.22% | 0.12% | 0.08% | 0.04% |
| Dec 2025 | 86.2% | 7.8% | 2.6% | 1.9% | 1% | 0.21% | 0.11% | 0.09% | 0.05% |
| Jan 2026 | 85.4% | 7.7% | 3.3% | 1.9% | 1% | 0.31% | 0.17% | 0.11% | 0.06% |
| Feb 2026 | 82.7% | 9.1% | 3.8% | 2.2% | 1.2% | 0.45% | 0.2% | 0.16% | 0.07% |
| Mar 2026 | 72.4% | 15.9% | 5.5% | 3.2% | 1.8% | 0.64% | 0.29% | 0.23% | 0.1% |
| Apr 2026 | 65.2% | 19.7% | 6.9% | 4.8% | 1.8% | 0.79% | 0.35% | 0.29% | 0.13% |
| May 2026 | 69.1% | 17.1% | 6.2% | 4.2% | 1.9% | 0.84% | 0.31% | 0.31% | 0.14% |
| Jun 2026 | 61.6% | 22.6% | 7% | 5.6% | 1.7% | 0.75% | 0.34% | 0.34% | 0.12% |
| Jul 2026 | 69.1% | 17.1% | 6.4% | 4.2% | 1.5% | 0.84% | 0.38% | 0.31% | 0.14% |
| Aug 2026 | 71.4% | 16.1% | 6% | 3.2% | 1.8% | 0.79% | 0.35% | 0.29% | 0.13% |
| Sep 2026 | 79.3% | 10.7% | 4.7% | 2.6% | 1.4% | 0.53% | 0.29% | 0.24% | 0.11% |
How has the Nemo and REI Co-op comparison changed over the last 12 months?
3 findings
- REI Co-op was ahead of Nemo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nemo’s share of searches among camping tent brands worldwide moved from 0.13% to 0.24%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending September 2026, REI Co-op’s share of searches among camping tent brands worldwide moved from 0.93% to 1.4%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for camping tent brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Nemo worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nemo’s and REI Co-op’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camping tent brands
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