How popular isREI Co-op in search?
In August 2026, there were an estimated 90.5K branded searches for REI Co-op worldwide which is up 22.3% over the last 11 months. REI Co-op holds 17.6% estimated Share of Search among hiking pole brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Black Diamond71.6%REI Co-op17.6%
Leki7.9%
Komperdell1.3%
Cascade Mountain Tech1.1%
Trekmates0.56%
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Which hiking pole brands compete with REI Co-op?
Share of Search by month for Black Diamond, REI Co-op, Leki. The figures are in the table below the chart.
View monthly share of search table
| Month | Black Diamond | REI Co-op | Leki | Komperdell | Cascade Mountain Tech | Trekmates |
|---|---|---|---|---|---|---|
| Oct 2025 | 74% | 14.9% | 8.1% | 1.6% | 0.58% | 0.72% |
| Nov 2025 | 72% | 17.6% | 7.9% | 1.6% | 0.38% | 0.58% |
| Dec 2025 | 70.5% | 17.2% | 9.5% | 1.9% | 0.45% | 0.45% |
| Jan 2026 | 70.8% | 14.2% | 11.6% | 2.3% | 0.46% | 0.57% |
| Feb 2026 | 70.9% | 14.2% | 11.6% | 2.3% | 0.46% | 0.46% |
| Mar 2026 | 70.3% | 17.3% | 9.5% | 1.9% | 0.55% | 0.55% |
| Apr 2026 | 75.4% | 15.2% | 6.8% | 1.4% | 0.74% | 0.59% |
| May 2026 | 73% | 17.9% | 6.6% | 1.1% | 0.87% | 0.58% |
| Jun 2026 | 71.4% | 17.6% | 7.9% | 1.3% | 1.3% | 0.57% |
| Jul 2026 | 75.1% | 15.1% | 6.8% | 1.1% | 1.3% | 0.59% |
| Aug 2026 | 71.6% | 17.6% | 7.9% | 1.3% | 1.1% | 0.56% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.6% | 368K | 0% | -3.5 points | |
| 2, held 2nd | 17.6% | 90.5K | +22.3% | +2.5 points | |
| 3, held 3rd | 7.9% | 40.5K | +22.4% | +1.1 points | |
| 4, moved from 5th to 4th | 1.3% | 6.6K | +22.2% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.1% | 5.4K | -18.2% | -0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.56% | 2.9K | 0% | 0 points |
71.6%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -3.5 points.
17.6%
Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.5 points.
3.
Leki7.9%
Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.1 points.
1.3%
Moved from 5th to 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
1.1%
Moved from 4th to 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
0.56%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between REI Co-op and its closest rivals
How has branded search demand for REI Co-op changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for REI Co-op worldwide rose from 74K to 90.5K.
- Across the 11 months ending August 2026, REI Co-op’s estimated Share of Search among hiking pole brands worldwide increased from 14.9% to 17.6%.
- Across the 11 months ending August 2026, REI Co-op’s estimated Share of Search among hiking pole brands worldwide peaked at 17.9% in May 2026 and was lowest at 14.2% in January 2026.
How did search popularity change for hiking pole brands worldwide in August 2026?
6 changes
In August 2026, REI Co-op gained estimated Share of Search among hiking pole brands worldwide, from 15.1% to 17.6%.
In August 2026, Leki gained estimated Share of Search among hiking pole brands worldwide, from 6.8% to 7.9%.
In August 2026, Black Diamond lost estimated Share of Search among hiking pole brands worldwide, from 75.1% to 71.6%.
In August 2026, Komperdell rose from 5th to 4th among hiking pole brands worldwide.
In August 2026, Cascade Mountain Tech fell from 4th to 5th among hiking pole brands worldwide.
Estimated monthly branded searches for Trekmates worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
How is REI Co-op measured?
Brandwave collects information about searches that people make online using REI Co-op’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rei co-op
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Is REI Co-op your brand?
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