Brandwave

How popular isREI Co-op?

In September 2026, people searched for REI Co-op by name about 74,000 times worldwide, about the same as the previous year. These searches made up 39.7% of all global backpacking tent brand searches, placing REI Co-op first out of six brands. When we asked both ChatGPT and Google AI Overviews about backpacking tent brands, REI Co-op appeared in four of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

REI Co-op is the most searched of 6 competitors and the fifth most recommended in AI answers.

  1. REI Co-opShare of searches 39.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  2. ZpacksShare of searches 32.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  3. Big AgnesShare of searches 14.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. NemoShare of searches 6.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Durston GearShare of searches 6.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top backpacking tent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, REI Co-op was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. REI Co-op is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big Agnes1st
  2. Nemo2nd
  3. Durston Gear3rd
  4. MSR4th
  5. REI Co-op5th
  6. Zpacks6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Big Agnes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Durston Gear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • REI Co-op4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zpacks4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nemo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MSR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about backpacking tent brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which backpacking tent brands compete with REI Co-op?

REI Co-op against backpacking tent brands worldwide, by month

Share of searches by month for REI Co-op, Zpacks, Big Agnes, Nemo, Durston Gear. The figures are in the table below the chart.

View monthly share of searches table
MonthREI Co-opZpacksBig AgnesNemoDurston GearMSR
Oct 202540.2%32.9%14.7%5.6%6.5%0.09%
Nov 202547.1%31.7%11.6%4.4%5.1%0.06%
Dec 202545.3%37.3%9.1%4.2%4%0.06%
Jan 202642%34.3%12.6%4.7%6.3%0.1%
Feb 202637.5%37.5%13.7%5.2%6.1%0.09%
Mar 202642.4%28.4%15.5%5.9%7.7%0.1%
Apr 202637.3%30.5%16.7%6.3%9.1%0.11%
May 202640.5%27.1%18.1%6.9%7.3%0.12%
Jun 202638.9%26%17.4%8%9.5%0.14%
Jul 202637%24.8%20.3%7.6%10.1%0.16%
Aug 202640.2%26.9%18%6.8%8%0.14%
Sep 202639.7%32.5%14.5%6.7%6.4%0.09%

  1. 1.REI Co-op

    39.7%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  2. 2.Zpacks

    32.5%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +5.6 points.

  3. 3.Big Agnes

    14.5%

    Held 3rd. 27.1K estimated branded searches, -33.1% vs prior month. Share -3.4 points.

  4. 4.Nemo

    6.7%

    Moved from 5th to 4th. 12.5K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  5. 5.Durston Gear

    6.4%

    Moved from 4th to 5th. 12K estimated branded searches, -33.3% vs prior month. Share -1.5 points.

  6. 6.MSR

    0.09%

    Held 6th. 170 estimated branded searches, -46.9% vs prior month. Share -0.1 points.

Compare popularity between REI Co-op and its closest rivals

Every comparison with REI Co-op

26 comparisons

How has branded search demand for REI Co-op changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for REI Co-op worldwide held steady at 74K.
  • Across the 12 months ending September 2026, REI Co-op’s share of searches among backpacking tent brands worldwide peaked at 47.1% in November 2025 and was lowest at 37% in July 2026.

How did search popularity change for backpacking tent brands worldwide in September 2026?

4 changes

  1. In September 2026, Zpacks gained share of searches among backpacking tent brands worldwide, from 26.9% to 32.5%.

  2. In September 2026, Big Agnes lost share of searches among backpacking tent brands worldwide, from 18% to 14.5%.

  3. In September 2026, Durston Gear lost share of searches among backpacking tent brands worldwide, from 8% to 6.4%.

  4. Nemo’s share of searches among backpacking tent brands worldwide has lost ground for 3 months in a row, from 8% to 6.7% in September 2026.

How are REI Co-op’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using REI Co-op’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rei co-op

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How the Brand Demand Index is measured

Where does REI Co-op compete?

REI Co-op is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping tent brands5th of 91.4%Show ranking
Sleeping bag brands3rd of 117.5%Show ranking
Hiking pole brands2nd of 615.1%Show ranking
Camping gear brands3rd of 716.1%Show ranking
Sleeping mat brands1st of 631.3%Show ranking
Backpacking tent brands1st of 639.7%Shown above
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