REI Co-op vs The North Face:Which is more popular?
In September 2026, The North Face had more branded searches than REI Co-op among camping tent brands worldwide. The North Face had about 4.1 million branded searches, while REI Co-op had 74,000. The North Face made up 79.3% of all camping tent brand searches we track, and REI Co-op accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about camping tent brands, The North Face appeared in all five answers and REI Co-op in three. REI Co-op was mentioned before The North Face in three out of five answers.
Who do people search for more?
The North Face, about 55 searches for every 1 for REI Co-op
Who does AI mention more?
The North Face, mentioned in every answer we collected
Who does AI recommend more?
REI Co-op, named ahead of The North Face in 3 of 5 answers
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Top camping tent brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The North Face appeared in all five answers. REI Co-op was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. REI Co-op was listed before The North Face in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The North Face5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- REI Co-op3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Big Agnes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nemo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hilleberg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MSR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Macpac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camping tent brands
5 answers
Asked ChatGPT
“Which camping tent brand should I buy?”
Asked ChatGPT
“What are the best camping tent brands?”
Asked ChatGPT
“What's the best camping tent brand for sleeping outdoors?”
Searched Google, AI Overview
“best camping tent”
Searched Google, AI Overview
“family camping tent”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is REI Co-op or The North Face more popular in search?
This chart shows how often people search Google for REI Co-op and The North Face by name. Each line represents a brand's share of searches for all nine camping tent brands we track, month by month, from English-language searches worldwide.
Share of searches by month for The North Face, REI Co-op. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Kathmandu | Coleman | Macpac | REI Co-op | Big Agnes | Hilleberg | Nemo | MSR |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 8.5% | 3.5% | 1.7% | 0.93% | 0.34% | 0.15% | 0.13% | 0.07% |
| Nov 2025 | 88.3% | 6.5% | 2.2% | 1.6% | 0.87% | 0.22% | 0.12% | 0.08% | 0.04% |
| Dec 2025 | 86.2% | 7.8% | 2.6% | 1.9% | 1% | 0.21% | 0.11% | 0.09% | 0.05% |
| Jan 2026 | 85.4% | 7.7% | 3.3% | 1.9% | 1% | 0.31% | 0.17% | 0.11% | 0.06% |
| Feb 2026 | 82.7% | 9.1% | 3.8% | 2.2% | 1.2% | 0.45% | 0.2% | 0.16% | 0.07% |
| Mar 2026 | 72.4% | 15.9% | 5.5% | 3.2% | 1.8% | 0.64% | 0.29% | 0.23% | 0.1% |
| Apr 2026 | 65.2% | 19.7% | 6.9% | 4.8% | 1.8% | 0.79% | 0.35% | 0.29% | 0.13% |
| May 2026 | 69.1% | 17.1% | 6.2% | 4.2% | 1.9% | 0.84% | 0.31% | 0.31% | 0.14% |
| Jun 2026 | 61.6% | 22.6% | 7% | 5.6% | 1.7% | 0.75% | 0.34% | 0.34% | 0.12% |
| Jul 2026 | 69.1% | 17.1% | 6.4% | 4.2% | 1.5% | 0.84% | 0.38% | 0.31% | 0.14% |
| Aug 2026 | 71.4% | 16.1% | 6% | 3.2% | 1.8% | 0.79% | 0.35% | 0.29% | 0.13% |
| Sep 2026 | 79.3% | 10.7% | 4.7% | 2.6% | 1.4% | 0.53% | 0.29% | 0.24% | 0.11% |
How has the REI Co-op and The North Face comparison changed over the last 12 months?
3 findings
- The North Face was ahead of REI Co-op in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, REI Co-op’s share of searches among camping tent brands worldwide moved from 0.93% to 1.4%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, The North Face’s share of searches among camping tent brands worldwide moved from 84.6% to 79.3%, and its estimated monthly branded searches moved from 6.7M to 4.1M.
How did search popularity change for camping tent brands worldwide in September 2026?
1 change
In September 2026, The North Face gained share of searches among camping tent brands worldwide, from 71.4% to 79.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using REI Co-op’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
REI Co-op
1 branded search term
- rei co-op
The North Face
3 branded search terms
- north face
- the north face
- thenorthface
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