Brandwave

How popular isMSR in search?

In August 2026, there were an estimated 6.6K branded searches for MSR worldwide which is up 22.2% over the last 11 months. MSR holds 0.61% estimated Share of Search among camping tent brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kathmandu76.5%
  2. Macpac15.3%
  3. Big Agnes3.8%
  4. Coleman3.8%
  5. MSR0.61%
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Which camping tent brands compete with MSR?

MSR against camping tent brands worldwide, by month

Share of Search by month for Kathmandu, Macpac, Big Agnes, Coleman, MSR. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacBig AgnesColemanMSR
Oct 202578.4%15.7%3.2%2.1%0.63%
Nov 202576.6%18.7%2.5%1.7%0.5%
Dec 202576.9%18.8%2.1%1.7%0.5%
Jan 202675.7%18.6%3%2%0.61%
Feb 202675.2%18.5%3.7%2%0.6%
Mar 202678.5%15.7%3.2%2.1%0.51%
Apr 202675.5%18.4%3%2.5%0.5%
May 202674.5%18.2%3.7%3%0.6%
Jun 202675.5%18.6%2.5%3.1%0.41%
Jul 202674%18.1%3.6%3.6%0.59%
Aug 202676.5%15.3%3.8%3.8%0.61%
Sep 2026—————

  1. 1.Kathmandu

    76.5%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Macpac

    15.3%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -2.7 points.

  3. 3.Big Agnes

    3.8%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Coleman

    3.8%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.MSR

    0.61%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between MSR and its closest rivals

How has branded search demand for MSR changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MSR worldwide rose from 5.4K to 6.6K.
  • Across the 11 months ending August 2026, MSR’s estimated Share of Search among camping tent brands worldwide held steady, from 0.63% to 0.61%.

How did search popularity change for camping tent brands worldwide in August 2026?

  1. In August 2026, Kathmandu gained estimated Share of Search among camping tent brands worldwide, from 74% to 76.5%.

  2. In August 2026, Macpac lost estimated Share of Search among camping tent brands worldwide, from 18.1% to 15.3%.

  3. Coleman’s estimated Share of Search among camping tent brands worldwide has gained ground for 3 months in a row, from 3% to 3.8% in August 2026.

  4. Estimated monthly branded searches for Big Agnes worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026.

  5. Estimated monthly branded searches for MSR worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

Where does MSR compete?

MSR is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camping tent brands5th of 50.61%Shown above
Camping stove brands5th of 50.75%Show ranking
Camping cookware6th of 61.3%Show ranking

How is MSR measured?

Brandwave collects information about searches that people make online using MSR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • msr stove

Do you work for MSR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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