Brandwave

How popular isMSR in search?

In September 2026, there were an estimated 5.4K branded searches for MSR worldwide which held steady over the last 12 months. MSR holds 0.26% estimated Share of Search among tent Pegs brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Snow72.1%
  2. Blue Diamond18.7%
  3. Bell3.5%
  4. Sea to Summit3.5%
  5. Big Agnes1.3%
  6. Strong0.47%
  7. MSR0.26%
  8. Hex0.11%
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Which tent Pegs brands compete with MSR?

MSR against tent Pegs brands worldwide, by month

Share of Search by month for Snow, Blue Diamond, Bell, Sea to Summit, MSR. The figures are in the table below the chart.

View monthly share of search table
MonthSnowBlue DiamondBellSea to SummitBig AgnesStrongMSRHex
Oct 202574.3%15.9%4.5%3%1.3%0.6%0.27%0.08%
Nov 202581.4%11.7%2.7%2.7%0.98%0.36%0.2%0.05%
Dec 202582.9%11.8%2.2%1.8%0.67%0.36%0.16%0.03%
Jan 202687.3%8.4%1.6%1.6%0.58%0.39%0.12%0.03%
Feb 202676.3%16.2%3.1%2.5%1.1%0.5%0.18%0.05%
Mar 202666.9%21.3%4.9%4%1.8%0.66%0.29%0.09%
Apr 202660.6%23.6%6.6%5.4%2.4%0.88%0.39%0.09%
May 202651.9%29.8%6.9%6.9%3.1%0.76%0.5%0.12%
Jun 202642.4%36%8.4%8.4%3.1%0.92%0.5%0.12%
Jul 202641.8%35.9%6.8%10.1%3.7%0.91%0.61%0.15%
Aug 202656.7%26.7%5.1%7.5%2.8%0.68%0.45%0.16%
Sep 202672.1%18.7%3.5%3.5%1.3%0.47%0.26%0.11%

  1. 1.Snow

    72.1%

    Held 1st. 1.5M estimated branded searches, +81.6% vs prior month. Share +15.4 points.

  2. 2.Blue Diamond

    18.7%

    Held 2nd. 390K estimated branded searches, 0% vs prior month. Share -8 points.

  3. 3.Bell

    3.5%

    Moved from 4th to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Sea to Summit

    3.5%

    Moved from 3rd to 4th. 74K estimated branded searches, -32.7% vs prior month. Share -4 points.

  5. 5.Big Agnes

    1.3%

    Held 5th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.5 points.

  6. 6.Strong

    0.47%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.MSR

    0.26%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Hex

    0.11%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between MSR and its closest rivals

Every comparison with MSR

How has branded search demand for MSR changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MSR worldwide held steady at 5.4K.
  • Across the 12 months ending September 2026, MSR’s estimated Share of Search among tent Pegs brands worldwide held steady, from 0.27% to 0.26%.

How did search popularity change for tent Pegs brands worldwide in September 2026?

  1. In September 2026, Snow gained estimated Share of Search among tent Pegs brands worldwide, from 56.7% to 72.1%.

  2. In September 2026, Blue Diamond lost estimated Share of Search among tent Pegs brands worldwide, from 26.7% to 18.7%.

  3. In September 2026, Sea to Summit lost estimated Share of Search among tent Pegs brands worldwide, from 7.5% to 3.5%.

  4. In September 2026, Bell lost estimated Share of Search among tent Pegs brands worldwide, from 5.1% to 3.5%.

  5. In September 2026, Big Agnes lost estimated Share of Search among tent Pegs brands worldwide, from 2.8% to 1.3%.

  6. Estimated monthly branded searches for Hex worldwide rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.

Where does MSR compete?

MSR is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tent Stakes brands7th of 70.21%Show ranking
Gas Canister brands6th of 60.25%Show ranking
Tent Pegs brands7th of 80.26%Shown above
Backpacking Tent brands4th of 50.3%Show ranking
Gas Bottle brands5th of 50.3%Show ranking
Camping tent brands5th of 50.56%Show ranking
Camping stove brands5th of 50.58%Show ranking
Ultralight Tent brands3rd of 30.93%Show ranking
Fuel Canister brands4th of 40.97%Show ranking
Camping cookware6th of 61.3%Show ranking

How is MSR measured?

Brandwave collects information about searches that people make online using MSR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • msr stove

Do you work for MSR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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