MSR vs Six Moon Designs:Which is searched more?
In September 2026, Six Moon Designs had more branded searches than MSR among ultralight tent brands worldwide. Six Moon Designs had about 5,400 branded searches, while MSR had 210. Six Moon Designs made up 4.2% of all ultralight tent brand searches we track, and MSR accounted for 0.16%. These are worldwide searches for English-language branded terms.
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Is MSR or Six Moon Designs more popular in search?
Compare the ultralight tent brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Six Moon Designs, MSR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zpacks | Big Agnes | Nemo | Durston Gear | Six Moon Designs | MSR |
|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 22.4% | 14% | 9.9% | 3.6% | 0.14% |
| Nov 2025 | 54.5% | 19.9% | 12.7% | 8.8% | 4% | 0.1% |
| Dec 2025 | 63.1% | 15.5% | 11.4% | 6.8% | 3.1% | 0.08% |
| Jan 2026 | 53.9% | 19.7% | 12.5% | 9.8% | 3.9% | 0.12% |
| Feb 2026 | 55.3% | 20.3% | 12% | 9% | 3.3% | 0.13% |
| Mar 2026 | 43.9% | 24% | 15.2% | 12% | 4.8% | 0.15% |
| Apr 2026 | 43.4% | 23.8% | 15% | 12.9% | 4.7% | 0.19% |
| May 2026 | 39.5% | 26.4% | 18% | 10.6% | 5.3% | 0.21% |
| Jun 2026 | 37.2% | 24.9% | 19.2% | 13.5% | 5% | 0.24% |
| Jul 2026 | 34.3% | 28% | 18.9% | 14% | 4.6% | 0.22% |
| Aug 2026 | 39.3% | 26.3% | 18.1% | 11.7% | 4.3% | 0.25% |
| Sep 2026 | 47.3% | 21.2% | 17.7% | 9.4% | 4.2% | 0.16% |
How has the MSR and Six Moon Designs comparison changed over the last 12 months?
3 findings
- Six Moon Designs was ahead of MSR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MSR’s share of searches among ultralight tent brands worldwide moved from 0.14% to 0.16%, and its estimated monthly branded searches moved from 170 to 210.
- Across the 12 months ending September 2026, Six Moon Designs’ share of searches among ultralight tent brands worldwide moved from 3.6% to 4.2%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
How did search popularity change for ultralight tent brands worldwide in September 2026?
2 changes
Six Moon Designs’ share of searches among ultralight tent brands worldwide has lost ground for 3 months in a row, from 5% to 4.2% in September 2026.
Estimated monthly branded searches for MSR worldwide rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MSR’s and Six Moon Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MSR
1 branded search term
- msr ultralight tent
Six Moon Designs
1 branded search term
- six moon designs
Other head-to-heads among ultralight tent brands
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