MSR vs Zpacks:Which is searched more?
In September 2026, Zpacks had more branded searches than MSR among backpacking tent brands worldwide. Zpacks had about 60,500 branded searches, while MSR had 170. Zpacks made up 32.5% of all backpacking tent brand searches we track, and MSR accounted for 0.09%. These are worldwide searches for English-language branded terms.
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Is MSR or Zpacks more popular in search?
Compare the backpacking tent brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Zpacks, MSR. The figures are in the table below the chart.
View monthly share of searches table
| Month | REI Co-op | Zpacks | Big Agnes | Nemo | Durston Gear | MSR |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 32.9% | 14.7% | 5.6% | 6.5% | 0.09% |
| Nov 2025 | 47.1% | 31.7% | 11.6% | 4.4% | 5.1% | 0.06% |
| Dec 2025 | 45.3% | 37.3% | 9.1% | 4.2% | 4% | 0.06% |
| Jan 2026 | 42% | 34.3% | 12.6% | 4.7% | 6.3% | 0.1% |
| Feb 2026 | 37.5% | 37.5% | 13.7% | 5.2% | 6.1% | 0.09% |
| Mar 2026 | 42.4% | 28.4% | 15.5% | 5.9% | 7.7% | 0.1% |
| Apr 2026 | 37.3% | 30.5% | 16.7% | 6.3% | 9.1% | 0.11% |
| May 2026 | 40.5% | 27.1% | 18.1% | 6.9% | 7.3% | 0.12% |
| Jun 2026 | 38.9% | 26% | 17.4% | 8% | 9.5% | 0.14% |
| Jul 2026 | 37% | 24.8% | 20.3% | 7.6% | 10.1% | 0.16% |
| Aug 2026 | 40.2% | 26.9% | 18% | 6.8% | 8% | 0.14% |
| Sep 2026 | 39.7% | 32.5% | 14.5% | 6.7% | 6.4% | 0.09% |
How has the MSR and Zpacks comparison changed over the last 12 months?
3 findings
- Zpacks was ahead of MSR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MSR’s share of searches among backpacking tent brands worldwide held steady at 0.09%, and its estimated monthly branded searches held steady at 170.
- Across the 12 months ending September 2026, Zpacks’ share of searches among backpacking tent brands worldwide moved from 32.9% to 32.5%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for backpacking tent brands worldwide in September 2026?
1 change
In September 2026, Zpacks gained share of searches among backpacking tent brands worldwide, from 26.9% to 32.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MSR’s and Zpacks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among backpacking tent brands
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