Brandwave

How popular isZpacks?

In September 2026, people searched for Zpacks by name about 60,500 times worldwide, about the same as the previous year. These searches made up 32.5% of all global backpacking tent brand searches, placing Zpacks second out of six brands. When we asked both ChatGPT and Google AI Overviews about backpacking tent brands, Zpacks appeared in four of the five answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

Zpacks is the second most searched of 6 competitors and the sixth most recommended in AI answers.

  1. REI Co-opShare of searches 39.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  2. ZpacksShare of searches 32.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  3. Big AgnesShare of searches 14.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. NemoShare of searches 6.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Durston GearShare of searches 6.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top backpacking tent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zpacks was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Zpacks is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big Agnes1st
  2. Nemo2nd
  3. Durston Gear3rd
  4. MSR4th
  5. REI Co-op5th
  6. Zpacks6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Big Agnes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Durston Gear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • REI Co-op4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zpacks4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nemo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MSR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about backpacking tent brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which backpacking tent brands compete with Zpacks?

Zpacks against backpacking tent brands worldwide, by month

Share of searches by month for REI Co-op, Zpacks, Big Agnes, Nemo, Durston Gear. The figures are in the table below the chart.

View monthly share of searches table
MonthREI Co-opZpacksBig AgnesNemoDurston GearMSR
Oct 202540.2%32.9%14.7%5.6%6.5%0.09%
Nov 202547.1%31.7%11.6%4.4%5.1%0.06%
Dec 202545.3%37.3%9.1%4.2%4%0.06%
Jan 202642%34.3%12.6%4.7%6.3%0.1%
Feb 202637.5%37.5%13.7%5.2%6.1%0.09%
Mar 202642.4%28.4%15.5%5.9%7.7%0.1%
Apr 202637.3%30.5%16.7%6.3%9.1%0.11%
May 202640.5%27.1%18.1%6.9%7.3%0.12%
Jun 202638.9%26%17.4%8%9.5%0.14%
Jul 202637%24.8%20.3%7.6%10.1%0.16%
Aug 202640.2%26.9%18%6.8%8%0.14%
Sep 202639.7%32.5%14.5%6.7%6.4%0.09%

  1. 1.REI Co-op

    39.7%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  2. 2.Zpacks

    32.5%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +5.6 points.

  3. 3.Big Agnes

    14.5%

    Held 3rd. 27.1K estimated branded searches, -33.1% vs prior month. Share -3.4 points.

  4. 4.Nemo

    6.7%

    Moved from 5th to 4th. 12.5K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  5. 5.Durston Gear

    6.4%

    Moved from 4th to 5th. 12K estimated branded searches, -33.3% vs prior month. Share -1.5 points.

  6. 6.MSR

    0.09%

    Held 6th. 170 estimated branded searches, -46.9% vs prior month. Share -0.1 points.

Compare popularity between Zpacks and its closest rivals

Every comparison with Zpacks

6 comparisons

How has branded search demand for Zpacks changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zpacks worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Zpacks’ share of searches among backpacking tent brands worldwide peaked at 37.5% in February 2026 and was lowest at 24.8% in July 2026.

How did search popularity change for backpacking tent brands worldwide in September 2026?

4 changes

  1. In September 2026, Zpacks gained share of searches among backpacking tent brands worldwide, from 26.9% to 32.5%.

  2. In September 2026, Big Agnes lost share of searches among backpacking tent brands worldwide, from 18% to 14.5%.

  3. In September 2026, Durston Gear lost share of searches among backpacking tent brands worldwide, from 8% to 6.4%.

  4. Nemo’s share of searches among backpacking tent brands worldwide has lost ground for 3 months in a row, from 8% to 6.7% in September 2026.

How are Zpacks’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Zpacks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zpacks

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How the Brand Demand Index is measured

Where does Zpacks compete?

Zpacks is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Backpacking tent brands2nd of 632.5%Shown above
Ultralight tent brands1st of 647.3%Show ranking
Creator with pink hair and a pink jacket

Is Zpacks your brand?

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