Nemo vs Zpacks:Which is more popular?
In September 2026, Zpacks had more branded searches than Nemo among backpacking tent brands worldwide. Zpacks had about 60,500 branded searches, while Nemo had 12,500. Zpacks made up 32.5% of all backpacking tent brand searches we track, and Nemo accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about backpacking tent brands, Nemo and Zpacks each appeared in four of the five answers. Nemo was mentioned before Zpacks in three out of four answers.
Who do people search for more?
Zpacks, about 5 searches for every 1 for Nemo
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Nemo, named ahead of Zpacks in 3 of 4 answers
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Top backpacking tent brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nemo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zpacks was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Nemo was listed before Zpacks in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Big Agnes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Durston Gear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
REI Co-op4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Zpacks4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nemo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MSR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about backpacking tent brands
5 answers
Asked ChatGPT
“Which backpacking tent brand should I buy?”
Asked ChatGPT
“What are the best backpacking tent brands?”
Asked ChatGPT
“What's the best backpacking tent brand for lightweight camping?”
Searched Google, AI Overview
“best backpacking tent”
Searched Google, AI Overview
“lightweight backpacking tent”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Nemo or Zpacks more popular in search?
This chart shows how often people search Google for Nemo and Zpacks by name. Each line represents a brand's share of searches for all six backpacking tent brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Zpacks, Nemo. The figures are in the table below the chart.
View monthly share of searches table
| Month | REI Co-op | Zpacks | Big Agnes | Nemo | Durston Gear | MSR |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 32.9% | 14.7% | 5.6% | 6.5% | 0.09% |
| Nov 2025 | 47.1% | 31.7% | 11.6% | 4.4% | 5.1% | 0.06% |
| Dec 2025 | 45.3% | 37.3% | 9.1% | 4.2% | 4% | 0.06% |
| Jan 2026 | 42% | 34.3% | 12.6% | 4.7% | 6.3% | 0.1% |
| Feb 2026 | 37.5% | 37.5% | 13.7% | 5.2% | 6.1% | 0.09% |
| Mar 2026 | 42.4% | 28.4% | 15.5% | 5.9% | 7.7% | 0.1% |
| Apr 2026 | 37.3% | 30.5% | 16.7% | 6.3% | 9.1% | 0.11% |
| May 2026 | 40.5% | 27.1% | 18.1% | 6.9% | 7.3% | 0.12% |
| Jun 2026 | 38.9% | 26% | 17.4% | 8% | 9.5% | 0.14% |
| Jul 2026 | 37% | 24.8% | 20.3% | 7.6% | 10.1% | 0.16% |
| Aug 2026 | 40.2% | 26.9% | 18% | 6.8% | 8% | 0.14% |
| Sep 2026 | 39.7% | 32.5% | 14.5% | 6.7% | 6.4% | 0.09% |
How has the Nemo and Zpacks comparison changed over the last 12 months?
3 findings
- Zpacks was ahead of Nemo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nemo’s share of searches among backpacking tent brands worldwide moved from 5.6% to 6.7%, and its estimated monthly branded searches moved from 10.2K to 12.5K.
- Across the 12 months ending September 2026, Zpacks’ share of searches among backpacking tent brands worldwide moved from 32.9% to 32.5%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for backpacking tent brands worldwide in September 2026?
2 changes
In September 2026, Zpacks gained share of searches among backpacking tent brands worldwide, from 26.9% to 32.5%.
Nemo’s share of searches among backpacking tent brands worldwide has lost ground for 3 months in a row, from 8% to 6.7% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nemo’s and Zpacks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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