Brandwave

How popular isNemo in search?

In September 2026, there were an estimated 22.6K branded searches for Nemo worldwide which is up 33.5% over the last 12 months. Nemo holds 45.3% estimated Share of Search among backpacking tent brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Big Agnes54.3%
  2. Nemo45.3%
  3. MSR0.34%
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Which backpacking tent brands compete with Nemo?

Nemo against backpacking tent brands worldwide, by month

Share of Search by month for Big Agnes, Nemo. The figures are in the table below the chart.

View monthly share of search table
MonthBig AgnesNemoMSR
Oct 202561.3%38.3%0.38%
Nov 202561%38.7%0.31%
Dec 202557.4%42.2%0.36%
Jan 202660.9%38.7%0.47%
Feb 202662.5%37.1%0.39%
Mar 202661%38.6%0.39%
Apr 202661.1%38.6%0.39%
May 202659.3%40.4%0.38%
Jun 202656.2%43.4%0.44%
Jul 202659.4%40.1%0.47%
Aug 202658.9%40.6%0.47%
Sep 202654.3%45.3%0.34%

  1. 1.Big Agnes

    54.3%

    Held 1st. 27.1K estimated branded searches, -33.1% vs prior month. Share -4.6 points.

  2. 2.Nemo

    45.3%

    Held 2nd. 22.6K estimated branded searches, -18.9% vs prior month. Share +4.7 points.

  3. 3.MSR

    0.34%

    Held 3rd. 170 estimated branded searches, -46.9% vs prior month. Share -0.1 points.

Compare search popularity between Nemo and its closest rivals

Every comparison with Nemo

How has branded search demand for Nemo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nemo worldwide rose from 16.9K to 22.6K.
  • Across the 12 months ending September 2026, Nemo’s estimated Share of Search among backpacking tent brands worldwide increased from 38.3% to 45.3%.
  • Across the 12 months ending September 2026, Nemo’s estimated Share of Search among backpacking tent brands worldwide peaked at 45.3% in September 2026 and was lowest at 37.1% in February 2026.

How did search popularity change for backpacking tent brands worldwide in September 2026?

  1. In September 2026, Nemo gained estimated Share of Search among backpacking tent brands worldwide, from 40.6% to 45.3%.

  2. In September 2026, Big Agnes lost estimated Share of Search among backpacking tent brands worldwide, from 58.9% to 54.3%.

Where does Nemo compete?

Nemo is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleeping pads5th of 611.2%Show ranking
Sleeping mat brands4th of 56.2%Show ranking
Ultralight tent brands2nd of 345.3%Show ranking
Backpacking tent brands2nd of 345.3%Shown above

How is Nemo measured?

Brandwave collects information about searches that people make online using Nemo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • nemo backpacking tent
  • nemo pad
  • nemo sleeping mat
  • nemo sleeping pad
  • nemo tent

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How the Brand Demand Index is measured

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