Exped vs Nemo:Which is more popular by branded search?
In August 2026, Nemo had more branded searches than Exped among sleeping pads worldwide. Nemo was estimated to have 823K branded searches compared to Exped’s 49.5K, and held a 76.4% Share of Search versus Exped’s 4.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Exped or Nemo?
Compare the sleeping pads shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nemo, Exped. The figures are in the table below the chart.
View monthly share of search table
| Month | Nemo | Sea to Summit | Exped | Therm-a-Rest | Big Agnes | Klymit |
|---|---|---|---|---|---|---|
| Oct 2025 | 80.3% | 7.2% | 4.8% | 3.9% | 3.2% | 0.52% |
| Nov 2025 | 78.3% | 8.6% | 4.7% | 4.7% | 3.2% | 0.51% |
| Dec 2025 | 81.4% | 7.3% | 4% | 4% | 2.7% | 0.53% |
| Jan 2026 | 78.3% | 8.6% | 4.7% | 4.7% | 3.2% | 0.51% |
| Feb 2026 | 80.3% | 7.2% | 4.8% | 4% | 3.2% | 0.43% |
| Mar 2026 | 77% | 8.5% | 5.7% | 4.6% | 3.8% | 0.5% |
| Apr 2026 | 77.8% | 8.5% | 4.7% | 4.7% | 3.8% | 0.51% |
| May 2026 | 77.8% | 8.6% | 4.7% | 4.7% | 3.8% | 0.51% |
| Jun 2026 | 74.7% | 10% | 5.5% | 5.5% | 3.7% | 0.6% |
| Jul 2026 | 72.5% | 11.9% | 5.3% | 5.3% | 4.4% | 0.58% |
| Aug 2026 | 76.4% | 10.2% | 4.6% | 4.6% | 3.8% | 0.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Exped and Nemo comparison changed over the last 12 months?
3 findings
- Nemo was ahead of Exped in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Exped’s estimated Share of Search among sleeping pads worldwide moved from 4.8% to 4.6%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 11 months ending August 2026, Nemo’s estimated Share of Search among sleeping pads worldwide moved from 80.3% to 76.4%, and its estimated monthly branded searches moved from 673K to 823K.
How did search popularity change for sleeping pads worldwide in August 2026?
2 changes
In August 2026, Nemo gained estimated Share of Search among sleeping pads worldwide, from 72.5% to 76.4%.
In August 2026, Exped lost estimated Share of Search among sleeping pads worldwide, from 5.3% to 4.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Exped’s and Nemo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.