Brandwave

How popular isTherm-a-Rest in search?

In August 2026, there were an estimated 49.5K branded searches for Therm-a-Rest worldwide which is up 49.5% over the last 11 months. Therm-a-Rest holds 4.2% estimated Share of Search among sleeping bag brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kathmandu69.3%
  2. Macpac13.9%
  3. Sea to Summit9.3%
  4. Therm-a-Rest4.2%
  5. Big Agnes3.4%
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Which sleeping bag brands compete with Therm-a-Rest?

Therm-a-Rest against sleeping bag brands worldwide, by month

Share of Search by month for Kathmandu, Macpac, Sea to Summit, Therm-a-Rest, Big Agnes. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacSea to SummitTherm-a-RestBig Agnes
Oct 202572.5%14.5%6.5%3.6%2.9%
Nov 202570.6%17.2%6.3%3.5%2.3%
Dec 202572.2%17.6%5.3%2.9%1.9%
Jan 202668.7%16.8%7.6%4.1%2.8%
Feb 202668.3%16.8%7.5%4.1%3.4%
Mar 202672.5%14.5%6.5%3.6%2.9%
Apr 202670.2%17.2%6.3%3.5%2.8%
May 202668.3%16.7%7.5%4.1%3.4%
Jun 202670.5%17.3%6.4%3.5%2.3%
Jul 202667.2%16.4%9%4%3.3%
Aug 202669.3%13.9%9.3%4.2%3.4%
Sep 2026—————

  1. 1.Kathmandu

    69.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.Macpac

    13.9%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -2.5 points.

  3. 3.Sea to Summit

    9.3%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Therm-a-Rest

    4.2%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Big Agnes

    3.4%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Therm-a-Rest and its closest rivals

How has branded search demand for Therm-a-Rest changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Therm-a-Rest worldwide rose from 33.1K to 49.5K.
  • Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among sleeping bag brands worldwide increased from 3.6% to 4.2%.
  • Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among sleeping bag brands worldwide peaked at 4.2% in August 2026 and was lowest at 2.9% in December 2025.

How did search popularity change for sleeping bag brands worldwide in August 2026?

  1. In August 2026, Kathmandu gained estimated Share of Search among sleeping bag brands worldwide, from 67.2% to 69.3%.

  2. In August 2026, Macpac lost estimated Share of Search among sleeping bag brands worldwide, from 16.4% to 13.9%.

  3. Estimated monthly branded searches for Sea to Summit worldwide rose 81.8% over 11 measured months, from 60.5K to 110K in August 2026.

  4. Estimated monthly branded searches for Therm-a-Rest worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

  5. Estimated monthly branded searches for Big Agnes worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026.

Where does Therm-a-Rest compete?

Therm-a-Rest is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleeping bag brands4th of 54.2%Shown above
Sleeping pads4th of 64.6%Show ranking
Sleeping mat brands4th of 54.8%Show ranking
Travel pillow brands3rd of 620%Show ranking

How is Therm-a-Rest measured?

Brandwave collects information about searches that people make online using Therm-a-Rest’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • therm-a-rest

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How the Brand Demand Index is measured

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