Marmot vs Therm-a-Rest:Which is more popular?
In September 2026, Therm-a-Rest had more branded searches than Marmot among sleeping bag brands worldwide. Therm-a-Rest had about 33,100 branded searches, while Marmot had 3,600. Therm-a-Rest made up 3.3% of all sleeping bag brand searches we track, and Marmot accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about sleeping bag brands, Marmot appeared in three of the five answers and Therm-a-Rest in one. Marmot was mentioned before Therm-a-Rest in every answer.
Who do people search for more?
Therm-a-Rest, about 9 searches for every 1 for Marmot
Who does AI mention more?
Marmot, mentioned in 3 of 5 answers, Therm-a-Rest in 1
Who does AI recommend more?
Marmot, named ahead of Therm-a-Rest in every answer
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Top sleeping bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marmot was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Therm-a-Rest was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Marmot was listed before Therm-a-Rest in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
REI Co-op1st- Marmot2nd
Sea to Summit3rd
Nemo4th- Western Mountaineering5th
- Forclaz6th
Big Agnes7th- Therm-a-Rest8th
Exped9th
Kathmandu–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- REI Co-op4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Western Mountaineering3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marmot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nemo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Forclaz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Big Agnes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Exped1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Therm-a-Rest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleeping bag brands
5 answers
Asked ChatGPT
“Which sleeping bag brand should I buy?”
Asked ChatGPT
“What are the best sleeping bag brands?”
Asked ChatGPT
“What's the best sleeping bag brand for camping trips?”
Searched Google, AI Overview
“best sleeping bag”
Searched Google, AI Overview
“sleeping bag for camping”
- 1Nemo
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Marmot or Therm-a-Rest more popular in search?
This chart shows how often people search Google for Marmot and Therm-a-Rest by name. Each line represents a brand's share of searches for all 11 sleeping bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Therm-a-Rest, Marmot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Macpac | REI Co-op | Sea to Summit | Exped | Forclaz | Therm-a-Rest | Big Agnes | Western Mountaineering | Marmot | Nemo |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 12.1% | 6.6% | 5.4% | 3.6% | 5.4% | 3% | 2.4% | 1.1% | 0.32% | 0.06% |
| Nov 2025 | 59% | 14.4% | 7.9% | 5.3% | 2.9% | 4.3% | 2.9% | 1.9% | 1.1% | 0.26% | 0.06% |
| Dec 2025 | 60.5% | 14.8% | 8.1% | 4.4% | 2.4% | 4.4% | 2.4% | 1.6% | 0.89% | 0.26% | 0.05% |
| Jan 2026 | 56.5% | 13.9% | 7.6% | 6.2% | 3.4% | 5.1% | 3.4% | 2.3% | 1.2% | 0.3% | 0.06% |
| Feb 2026 | 55.9% | 13.7% | 7.5% | 6.2% | 4.1% | 5% | 3.4% | 2.8% | 1% | 0.29% | 0.07% |
| Mar 2026 | 61.5% | 12.3% | 6.8% | 5.5% | 3.7% | 3.7% | 3% | 2.5% | 0.74% | 0.22% | 0.07% |
| Apr 2026 | 61% | 14.9% | 5.5% | 5.5% | 3% | 3.7% | 3% | 2.5% | 0.6% | 0.27% | 0.07% |
| May 2026 | 58.4% | 14.3% | 6.4% | 6.4% | 3.5% | 3.5% | 3.5% | 2.9% | 0.7% | 0.31% | 0.09% |
| Jun 2026 | 62.3% | 15.3% | 4.6% | 5.6% | 3.1% | 3.1% | 3.1% | 2.1% | 0.5% | 0.22% | 0.08% |
| Jul 2026 | 58.3% | 14.2% | 5.2% | 7.8% | 3.5% | 3.5% | 3.5% | 2.9% | 0.7% | 0.25% | 0.09% |
| Aug 2026 | 59.1% | 11.8% | 6.5% | 7.9% | 3.6% | 3.6% | 3.6% | 2.9% | 0.71% | 0.26% | 0.11% |
| Sep 2026 | 55.6% | 13.7% | 7.5% | 7.5% | 4.1% | 4.1% | 3.3% | 2.7% | 1% | 0.36% | 0.13% |
How has the Marmot and Therm-a-Rest comparison changed over the last 12 months?
3 findings
- Therm-a-Rest was ahead of Marmot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marmot’s share of searches among sleeping bag brands worldwide moved from 0.32% to 0.36%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping bag brands worldwide moved from 3% to 3.3%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for sleeping bag brands worldwide in September 2026?
0 changes
Neither Marmot nor Therm-a-Rest moved beyond provider rounding among sleeping bag brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Marmot’s and Therm-a-Rest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marmot
1 branded search term
- marmot sleeping bag
Therm-a-Rest
1 branded search term
- therm-a-rest
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