How popular isTherm-a-Rest in search?
In August 2026, there were an estimated 49.5K branded searches for Therm-a-Rest worldwide which is up 49.5% over the last 11 months. Therm-a-Rest holds 4.2% estimated Share of Search among sleeping bag brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kathmandu69.3%
Macpac13.9%
Sea to Summit9.3%
Therm-a-Rest4.2%- Big Agnes3.4%
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Where does Therm-a-Rest compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sleeping bag brands | 4th of 5 | 4.2% | Shown below |
| Sleeping pads | 4th of 6 | 4.6% | Show ranking |
| Sleeping mat brands | 4th of 5 | 4.8% | Show ranking |
| Travel pillow brands | 3rd of 6 | 20% | Show ranking |
Which sleeping bag brands compete with Therm-a-Rest?
Share of Search by month for Kathmandu, Macpac, Sea to Summit, Therm-a-Rest, Big Agnes. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Sea to Summit | Therm-a-Rest | Big Agnes |
|---|---|---|---|---|---|
| Oct 2025 | 72.5% | 14.5% | 6.5% | 3.6% | 2.9% |
| Nov 2025 | 70.6% | 17.2% | 6.3% | 3.5% | 2.3% |
| Dec 2025 | 72.2% | 17.6% | 5.3% | 2.9% | 1.9% |
| Jan 2026 | 68.7% | 16.8% | 7.6% | 4.1% | 2.8% |
| Feb 2026 | 68.3% | 16.8% | 7.5% | 4.1% | 3.4% |
| Mar 2026 | 72.5% | 14.5% | 6.5% | 3.6% | 2.9% |
| Apr 2026 | 70.2% | 17.2% | 6.3% | 3.5% | 2.8% |
| May 2026 | 68.3% | 16.7% | 7.5% | 4.1% | 3.4% |
| Jun 2026 | 70.5% | 17.3% | 6.4% | 3.5% | 2.3% |
| Jul 2026 | 67.2% | 16.4% | 9% | 4% | 3.3% |
| Aug 2026 | 69.3% | 13.9% | 9.3% | 4.2% | 3.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.3% | 823K | 0% | +2 points | |
| 2, held 2nd | 13.9% | 165K | -17.9% | -2.5 points | |
| 3, held 3rd | 9.3% | 110K | 0% | +0.3 points | |
| 4, held 4th | 4.2% | 49.5K | 0% | +0.1 points | |
| 5, held 5th | 3.4% | 40.5K | 0% | +0.1 points |
69.3%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +2 points.
2.
Macpac13.9%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -2.5 points.
9.3%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.2%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.4%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Therm-a-Rest and its closest rivals
How has branded search demand for Therm-a-Rest changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Therm-a-Rest worldwide rose from 33.1K to 49.5K.
- Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among sleeping bag brands worldwide increased from 3.6% to 4.2%.
- Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among sleeping bag brands worldwide peaked at 4.2% in August 2026 and was lowest at 2.9% in December 2025.
How did search popularity change for sleeping bag brands worldwide in August 2026?
5 changes
In August 2026, Kathmandu gained estimated Share of Search among sleeping bag brands worldwide, from 67.2% to 69.3%.
In August 2026, Macpac lost estimated Share of Search among sleeping bag brands worldwide, from 16.4% to 13.9%.
Estimated monthly branded searches for Sea to Summit worldwide rose 81.8% over 11 measured months, from 60.5K to 110K in August 2026.
Estimated monthly branded searches for Therm-a-Rest worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.
Estimated monthly branded searches for Big Agnes worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026.
How is Therm-a-Rest measured?
Brandwave collects information about searches that people make online using Therm-a-Rest’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- therm-a-rest
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