Brandwave

Forclaz vs Therm-a-Rest:Which is more popular?

In September 2026, Forclaz had more branded searches than Therm-a-Rest among sleeping bag brands worldwide. Forclaz had about 40,500 branded searches, while Therm-a-Rest had 33,100. Forclaz made up 4.1% of all sleeping bag brand searches we track, and Therm-a-Rest accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about sleeping bag brands, Forclaz appeared in two of the five answers and Therm-a-Rest in one. Forclaz was mentioned before Therm-a-Rest in every answer that named either.

Among sleeping bag brands worldwide in September 2026

Who do people search for more?

Forclaz, about 22% more searches than Therm-a-Rest

Forclaz 40.5K searchesTherm-a-Rest 33.1K searches

Who does AI mention more?

Forclaz, mentioned in 2 of 5 answers, Therm-a-Rest in 1

Forclaz in 2 of 5Therm-a-Rest in 1 of 5

Who does AI recommend more?

Forclaz, named ahead of Therm-a-Rest in 2 of 2 answers

Forclaz first in 2Therm-a-Rest never first

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Top sleeping bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Forclaz was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Therm-a-Rest was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Forclaz was listed before Therm-a-Rest in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. REI Co-op1st
  2. Marmot2nd
  3. Sea to Summit3rd
  4. Nemo4th
  5. Western Mountaineering5th
  6. Forclaz6th
  7. Big Agnes7th
  8. Therm-a-Rest8th
  9. Exped9th
  10. Kathmandu–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • REI Co-op4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Western Mountaineering3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marmot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nemo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forclaz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Big Agnes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exped1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Therm-a-Rest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about sleeping bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Forclaz or Therm-a-Rest more popular in search?

This chart shows how often people search Google for Forclaz and Therm-a-Rest by name. Each line represents a brand's share of searches for all 11 sleeping bag brands we track, month by month, from English-language searches worldwide.

Forclaz and Therm-a-Rest among sleeping bag brands worldwide, by month

Share of searches by month for Forclaz, Therm-a-Rest. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacREI Co-opSea to SummitExpedForclazTherm-a-RestBig AgnesWestern MountaineeringMarmotNemo
Oct 202560.1%12.1%6.6%5.4%3.6%5.4%3%2.4%1.1%0.32%0.06%
Nov 202559%14.4%7.9%5.3%2.9%4.3%2.9%1.9%1.1%0.26%0.06%
Dec 202560.5%14.8%8.1%4.4%2.4%4.4%2.4%1.6%0.89%0.26%0.05%
Jan 202656.5%13.9%7.6%6.2%3.4%5.1%3.4%2.3%1.2%0.3%0.06%
Feb 202655.9%13.7%7.5%6.2%4.1%5%3.4%2.8%1%0.29%0.07%
Mar 202661.5%12.3%6.8%5.5%3.7%3.7%3%2.5%0.74%0.22%0.07%
Apr 202661%14.9%5.5%5.5%3%3.7%3%2.5%0.6%0.27%0.07%
May 202658.4%14.3%6.4%6.4%3.5%3.5%3.5%2.9%0.7%0.31%0.09%
Jun 202662.3%15.3%4.6%5.6%3.1%3.1%3.1%2.1%0.5%0.22%0.08%
Jul 202658.3%14.2%5.2%7.8%3.5%3.5%3.5%2.9%0.7%0.25%0.09%
Aug 202659.1%11.8%6.5%7.9%3.6%3.6%3.6%2.9%0.71%0.26%0.11%
Sep 202655.6%13.7%7.5%7.5%4.1%4.1%3.3%2.7%1%0.36%0.13%

How has the Forclaz and Therm-a-Rest comparison changed over the last 12 months?

3 findings
  • Forclaz was ahead of Therm-a-Rest in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Forclaz’s share of searches among sleeping bag brands worldwide moved from 5.4% to 4.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping bag brands worldwide moved from 3% to 3.3%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for sleeping bag brands worldwide in September 2026?

1 change

  1. In September 2026, Forclaz gained share of searches among sleeping bag brands worldwide, from 3.6% to 4.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Forclaz’s and Therm-a-Rest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Forclaz

1 branded search term

  • forclaz

Therm-a-Rest

1 branded search term

  • therm-a-rest

How the Brand Demand Index is measured

Other head-to-heads among sleeping bag brands

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