Brandwave

How popular isBucky in search?

In September 2026, there were an estimated 480 branded searches for Bucky worldwide which held steady over the last 12 months. Bucky holds 0.04% estimated Share of Search among neck pillow brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Samsonite90.8%
  2. Sea to Summit6%
  3. Cabeau1.5%
  4. Trtl1.2%
  5. Slip0.53%
  6. Bucky0.04%
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Which neck pillow brands compete with Bucky?

Bucky against neck pillow brands worldwide, by month

Share of Search by month for Samsonite, Sea to Summit, Bucky. The figures are in the table below the chart.

View monthly share of search table
MonthSamsoniteSea to SummitCabeauTrtlSlipBucky
Oct 202592%5%1.2%1.2%0.54%0.04%
Nov 202592.9%4.2%1%1%0.83%0.03%
Dec 202592.4%4.1%1%1.2%1.2%0.04%
Jan 202691.2%5.1%1.3%1.5%0.84%0.03%
Feb 202690.8%4.9%1.2%1.5%1.5%0.04%
Mar 202690.2%6%1.5%1.5%0.8%0.04%
Apr 202690.7%6%1.2%1.2%0.81%0.04%
May 202689.5%6.9%1.7%1.1%0.75%0.04%
Jun 202689.9%6.9%1.4%1.1%0.62%0.05%
Jul 202690%7.3%1.2%0.8%0.66%0.03%
Aug 202689.8%7.3%1.5%0.98%0.44%0.03%
Sep 202690.8%6%1.5%1.2%0.53%0.04%

  1. 1.Samsonite

    90.8%

    Held 1st. 1.1M estimated branded searches, -17% vs prior month. Share +1 points.

  2. 2.Sea to Summit

    6%

    Held 2nd. 74K estimated branded searches, -32.7% vs prior month. Share -1.3 points.

  3. 3.Cabeau

    1.5%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  4. 4.Trtl

    1.2%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Slip

    0.53%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Bucky

    0.04%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bucky and its closest rivals

Every comparison with Bucky

How has branded search demand for Bucky changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bucky worldwide held steady at 480.
  • Across the 12 months ending September 2026, Bucky’s estimated Share of Search among neck pillow brands worldwide held steady at 0.04%.

How did search popularity change for neck pillow brands worldwide in September 2026?

  1. In September 2026, Samsonite gained estimated Share of Search among neck pillow brands worldwide, from 89.8% to 90.8%.

  2. In September 2026, Sea to Summit lost estimated Share of Search among neck pillow brands worldwide, from 7.3% to 6%.

  3. Estimated monthly branded searches for Cabeau worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

Where does Bucky compete?

Bucky is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Neck pillow brands6th of 60.04%Shown above
Eye mask brands6th of 60.11%Show ranking

How is Bucky measured?

Brandwave collects information about searches that people make online using Bucky’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bucky eye mask

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How the Brand Demand Index is measured

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