Brandwave

Neck pillow brands:Which are searched most?

In September 2026, Samsonite was the most searched among neck pillow brands worldwide, with an estimated 1.1M branded searches and 90.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Samsonite90.8%
  2. Sea to Summit6%
  3. Cabeau1.5%
  4. Trtl1.2%
  5. Slip0.53%
  6. Bucky0.04%

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Share of SearchLeaderboard

Compare the neck pillow brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among neck pillow brands worldwide, by month

Share of Search by month for Samsonite, Sea to Summit. The figures are in the table below the chart.

View monthly share of search table
MonthSamsoniteSea to SummitCabeauTrtlSlipBucky
Oct 202592%5%1.2%1.2%0.54%0.04%
Nov 202592.9%4.2%1%1%0.83%0.03%
Dec 202592.4%4.1%1%1.2%1.2%0.04%
Jan 202691.2%5.1%1.3%1.5%0.84%0.03%
Feb 202690.8%4.9%1.2%1.5%1.5%0.04%
Mar 202690.2%6%1.5%1.5%0.8%0.04%
Apr 202690.7%6%1.2%1.2%0.81%0.04%
May 202689.5%6.9%1.7%1.1%0.75%0.04%
Jun 202689.9%6.9%1.4%1.1%0.62%0.05%
Jul 202690%7.3%1.2%0.8%0.66%0.03%
Aug 202689.8%7.3%1.5%0.98%0.44%0.03%
Sep 202690.8%6%1.5%1.2%0.53%0.04%

This month’s ranking, September 2026

  1. 1.Samsonite

    90.8%

    Held 1st. 1.1M estimated branded searches, -17% vs prior month. Share +1 points.

  2. 2.Sea to Summit

    6%

    Held 2nd. 74K estimated branded searches, -32.7% vs prior month. Share -1.3 points.

  3. 3.Cabeau

    1.5%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  4. 4.Trtl

    1.2%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Slip

    0.53%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Bucky

    0.04%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among neck pillow brands worldwide?

In September 2026, Samsonite was the most searched among neck pillow brands worldwide, with an estimated 1.1M branded searches and 90.8% estimated Share of Search within this set. Sea to Summit is in 2nd place, 84.8 percentage points behind at 6% Share of Search.

Global neck pillow brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Samsonite92% → 90.8%92.9%Nov 202589.5%May 20261st
Sea to Summit5% → 6%7.3%Jul 20264.1%Dec 20252nd
Cabeau1.2% → 1.5%1.7%May 20261%Dec 20253rd
Trtl1.2%1.5%Jan 20260.8%Jul 20264th
Slip0.54% → 0.53%1.5%Feb 20260.44%Aug 20265th
Bucky0.04%0.05%Jun 20260.03%Aug 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Samsonite’s estimated Share of Search among neck pillow brands worldwide decreased from 92% to 90.8%.
  • Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among neck pillow brands worldwide increased from 5% to 6%.
  • Across the 12 months ending September 2026, Samsonite’s estimated Share of Search among neck pillow brands worldwide peaked at 92.9% in November 2025 and was lowest at 89.5% in May 2026.
  • Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among neck pillow brands worldwide peaked at 7.3% in July 2026 and was lowest at 4.1% in December 2025.
  • Across the 12 months ending September 2026, Slip’s estimated Share of Search among neck pillow brands worldwide peaked at 1.5% in February 2026 and was lowest at 0.44% in August 2026.
  • Across the 12 months ending September 2026, Cabeau, Trtl, Slip and Bucky held steady: their estimated Share of Search among neck pillow brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for neck pillow brands worldwide in September 2026?

  1. In September 2026, Samsonite gained estimated Share of Search among neck pillow brands worldwide, from 89.8% to 90.8%.

  2. In September 2026, Sea to Summit lost estimated Share of Search among neck pillow brands worldwide, from 7.3% to 6%.

  3. Estimated monthly branded searches for Cabeau worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

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