Brandwave

How popular isDrowsy?

In September 2026, people searched for Drowsy by name about 19,000 times worldwide, an 111.4% increase from the previous year. These searches made up 3.4% of all global eye mask brand searches, placing Drowsy fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about eye mask brands, Drowsy appeared in one of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Drowsy is the fifth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. NidraShare of searches 36.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Tempur-PedicShare of searches 29.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MantaShare of searches 16.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. NodpodShare of searches 10.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. DrowsyShare of searches 3.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top eye mask brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Drowsy was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Drowsy is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Manta1st
  2. MZOO2nd
  3. Slip3rd
  4. Alaska Bear4th
  5. Drowsy5th
  6. Nodpod6th
  7. Nidra–
  8. Tempur-Pedic–
  9. Bucky–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Manta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alaska Bear3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MZOO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nodpod2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slip2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drowsy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nidra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tempur-Pedic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bucky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eye mask brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which eye mask brands compete with Drowsy?

Drowsy against eye mask brands worldwide, by month

Share of searches by month for Nidra, Tempur-Pedic, Manta, Nodpod, Drowsy. The figures are in the table below the chart.

View monthly share of searches table
MonthNidraTempur-PedicMantaNodpodDrowsyAlaska BearSlipMZOOBucky
Oct 202536.9%36.9%13.7%7.4%2%1.2%0.98%0.87%0.11%
Nov 202525.1%30.6%13.3%25.1%3%0.67%1.5%0.7%0.09%
Dec 202519.8%24.1%12.6%36%3.4%0.79%1.8%1.4%0.09%
Jan 202630.7%30.7%16%16.8%2.4%0.82%1.2%1.2%0.09%
Feb 202635.7%35.7%15.4%7.2%2.3%0.78%0.95%2%0.1%
Mar 202631.7%25.9%24.4%9.5%5.5%0.84%0.84%1.3%0.09%
Apr 202634.3%28.1%21.8%8.4%3.3%0.75%0.92%2.3%0.1%
May 202631%31%22.9%7.6%2.9%1%0.83%2.5%0.11%
Jun 202629.3%29.3%27.6%5.9%4.1%1.2%0.96%1.5%0.13%
Jul 202625%30.5%22.4%13.7%4.3%1%1.2%1.7%0.09%
Aug 202625.9%31.6%21.2%14.2%3.6%1.3%1%1.1%0.09%
Sep 202636.3%29.8%16.5%10.9%3.4%1.2%0.97%0.88%0.09%

  1. 1.Nidra

    36.3%

    Moved from 2nd to 1st. 201K estimated branded searches, +48.9% vs prior month. Share +10.4 points.

  2. 2.Tempur-Pedic

    29.8%

    Moved from 1st to 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. 3.Manta

    16.5%

    Held 3rd. 91.2K estimated branded searches, -17.6% vs prior month. Share -4.8 points.

  4. 4.Nodpod

    10.9%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  5. 5.Drowsy

    3.4%

    Held 5th. 19K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Alaska Bear

    1.2%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Slip

    0.97%

    Moved from 8th to 7th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.MZOO

    0.88%

    Moved from 7th to 8th. 4.9K estimated branded searches, -14% vs prior month. Share -0.2 points.

  9. 9.Bucky

    0.09%

    Held 9th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Drowsy and its closest rivals

Every comparison with Drowsy

8 comparisons

How has branded search demand for Drowsy changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Drowsy worldwide rose from 9K to 19K.
  • Across the 12 months ending September 2026, Drowsy’s share of searches among eye mask brands worldwide increased from 2% to 3.4%.
  • Across the 12 months ending September 2026, Drowsy’s share of searches among eye mask brands worldwide peaked at 5.5% in March 2026 and was lowest at 2% in October 2025.

How did search popularity change for eye mask brands worldwide in September 2026?

6 changes

  1. In September 2026, Nidra overtook Tempur-Pedic to become the leader among eye mask brands worldwide, with 36.3% of the searches.

  2. In September 2026, Manta lost share of searches among eye mask brands worldwide, from 21.2% to 16.5%.

  3. In September 2026, Nodpod lost share of searches among eye mask brands worldwide, from 14.2% to 10.9%.

  4. In September 2026, Tempur-Pedic lost share of searches among eye mask brands worldwide, from 31.6% to 29.8%.

  5. In September 2026, Slip rose from 8th to 7th among eye mask brands worldwide.

  6. In September 2026, MZOO fell from 7th to 8th among eye mask brands worldwide.

How are Drowsy’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Drowsy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • drowsy sleep co
  • drowsy sleep mask

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