Brandwave

Alaska Bear vs Drowsy:Which is more popular?

In September 2026, Drowsy had more branded searches than Alaska Bear among eye mask brands worldwide. Drowsy had about 19,000 branded searches, while Alaska Bear had 6,600. Drowsy made up 3.4% of all eye mask brand searches we track, and Alaska Bear accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about eye mask brands, Alaska Bear appeared in three of the five answers and Drowsy in one. Alaska Bear was mentioned before Drowsy in two out of three answers that named either.

Among eye mask brands worldwide in September 2026

Who do people search for more?

Drowsy, about 3 searches for every 1 for Alaska Bear

Drowsy 19K searchesAlaska Bear 6.6K searches

Who does AI mention more?

Alaska Bear, mentioned in 3 of 5 answers, Drowsy in 1

Alaska Bear in 3 of 5Drowsy in 1 of 5

Who does AI recommend more?

Alaska Bear, named ahead of Drowsy in 2 of 3 answers

Alaska Bear first in 2Drowsy first in 1

Follow Alaska Bear vs Drowsy and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top eye mask brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alaska Bear was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Drowsy was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Alaska Bear was listed before Drowsy in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Manta1st
  2. MZOO2nd
  3. Slip3rd
  4. Alaska Bear4th
  5. Drowsy5th
  6. Nodpod6th
  7. Nidra–
  8. Tempur-Pedic–
  9. Bucky–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Manta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alaska Bear3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MZOO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nodpod2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slip2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drowsy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nidra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tempur-Pedic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bucky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eye mask brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Alaska Bear or Drowsy more popular in search?

This chart shows how often people search Google for Alaska Bear and Drowsy by name. Each line represents a brand's share of searches for all nine eye mask brands we track, month by month, from English-language searches worldwide.

Alaska Bear and Drowsy among eye mask brands worldwide, by month

Share of searches by month for Drowsy, Alaska Bear. The figures are in the table below the chart.

View monthly share of searches table
MonthNidraTempur-PedicMantaNodpodDrowsyAlaska BearSlipMZOOBucky
Oct 202536.9%36.9%13.7%7.4%2%1.2%0.98%0.87%0.11%
Nov 202525.1%30.6%13.3%25.1%3%0.67%1.5%0.7%0.09%
Dec 202519.8%24.1%12.6%36%3.4%0.79%1.8%1.4%0.09%
Jan 202630.7%30.7%16%16.8%2.4%0.82%1.2%1.2%0.09%
Feb 202635.7%35.7%15.4%7.2%2.3%0.78%0.95%2%0.1%
Mar 202631.7%25.9%24.4%9.5%5.5%0.84%0.84%1.3%0.09%
Apr 202634.3%28.1%21.8%8.4%3.3%0.75%0.92%2.3%0.1%
May 202631%31%22.9%7.6%2.9%1%0.83%2.5%0.11%
Jun 202629.3%29.3%27.6%5.9%4.1%1.2%0.96%1.5%0.13%
Jul 202625%30.5%22.4%13.7%4.3%1%1.2%1.7%0.09%
Aug 202625.9%31.6%21.2%14.2%3.6%1.3%1%1.1%0.09%
Sep 202636.3%29.8%16.5%10.9%3.4%1.2%0.97%0.88%0.09%

How has the Alaska Bear and Drowsy comparison changed over the last 12 months?

3 findings
  • Drowsy was ahead of Alaska Bear in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Alaska Bear’s share of searches among eye mask brands worldwide held steady at 1.2%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
  • Across the 12 months ending September 2026, Drowsy’s share of searches among eye mask brands worldwide moved from 2% to 3.4%, and its estimated monthly branded searches moved from 9K to 19K.

How did search popularity change for eye mask brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Drowsy worldwide rose 111.4% over 12 measured months, from 9K to 19K in September 2026.

  2. Estimated monthly branded searches for Alaska Bear worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Alaska Bear’s and Drowsy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alaska Bear

1 branded search term

  • alaska bear

Drowsy

2 branded search terms

  • drowsy sleep co
  • drowsy sleep mask

How the Brand Demand Index is measured

Other head-to-heads among eye mask brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free