Brandwave

Therm-a-Rest vs Trtl:Which is searched more?

In August 2026, Therm-a-Rest had more branded searches than Trtl among travel pillow brands worldwide. Therm-a-Rest was estimated to have 49.5K branded searches compared to Trtl’s 14.8K, and held a 20% Share of Search versus Trtl’s 6%. These are worldwide searches for English-language branded terms.

Share of Search among travel pillow brands worldwide in August 2026Which is more popular in search, Therm-a-Rest or Trtl?
Therm-a-Rest20%49.5K searches
vs
Trtl6%14.8K searches

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Which is more popular in search, Therm-a-Rest or Trtl?

Compare the travel pillow brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Therm-a-Rest and Trtl among travel pillow brands worldwide, by month

Share of Search by month for Therm-a-Rest, Trtl. The figures are in the table below the chart.

View monthly share of search table
MonthTherm-a-RestTrtl
Oct 202520%8.9%
Nov 202521%9.4%
Dec 202519.6%10.7%
Jan 202620.5%11.3%
Feb 202620.5%11.2%
Mar 202621%9.4%
Apr 202621.8%7.9%
May 202621.7%6.5%
Jun 202622.1%6.6%
Jul 202620.5%5%
Aug 202620%6%
Sep 2026——

How has the Therm-a-Rest and Trtl comparison changed over the last 12 months?

  • Therm-a-Rest was ahead of Trtl in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among travel pillow brands worldwide held steady at 20%, and its estimated monthly branded searches moved from 33.1K to 49.5K.
  • Across the 11 months ending August 2026, Trtl’s estimated Share of Search among travel pillow brands worldwide moved from 8.9% to 6%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for travel pillow brands worldwide in August 2026?

  1. In August 2026, Trtl gained estimated Share of Search among travel pillow brands worldwide, from 5% to 6%.

  2. In August 2026, Therm-a-Rest lost estimated Share of Search among travel pillow brands worldwide, from 20.5% to 20%.

How each brand is measured

Brandwave collects information about searches that people make online using Therm-a-Rest’s and Trtl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Therm-a-Rest

1 branded search term

  • therm-a-rest

Trtl

1 branded search term

  • trtl

How the Brand Demand Index is measured

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