Brandwave

How popular isTherm-a-Rest in search?

In August 2026, there were an estimated 49.5K branded searches for Therm-a-Rest worldwide which is up 49.5% over the last 11 months. Therm-a-Rest holds 4.8% estimated Share of Search among sleeping mat brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nemo79.3%
  2. Sea to Summit10.6%
  3. Exped4.8%
  4. Therm-a-Rest4.8%
  5. Klymit0.52%
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Which sleeping mat brands compete with Therm-a-Rest?

Therm-a-Rest against sleeping mat brands worldwide, by month

Share of Search by month for Nemo, Sea to Summit, Exped, Therm-a-Rest. The figures are in the table below the chart.

View monthly share of search table
MonthNemoSea to SummitExpedTherm-a-RestKlymit
Oct 202582.9%7.5%5%4.1%0.54%
Nov 202580.9%8.9%4.9%4.9%0.53%
Dec 202583.7%7.5%4.1%4.1%0.55%
Jan 202680.9%8.9%4.9%4.9%0.53%
Feb 202683%7.5%5%4.1%0.44%
Mar 202680%8.8%5.9%4.8%0.52%
Apr 202680.9%8.9%4.9%4.9%0.53%
May 202680.9%8.9%4.9%4.9%0.53%
Jun 202677.5%10.4%5.7%5.7%0.62%
Jul 202675.8%12.4%5.6%5.6%0.61%
Aug 202679.3%10.6%4.8%4.8%0.52%
Sep 2026—————

  1. 1.Nemo

    79.3%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +3.5 points.

  2. 2.Sea to Summit

    10.6%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. 3.Exped

    4.8%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Therm-a-Rest

    4.8%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Klymit

    0.52%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Therm-a-Rest and its closest rivals

How has branded search demand for Therm-a-Rest changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Therm-a-Rest worldwide rose from 33.1K to 49.5K.
  • Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among sleeping mat brands worldwide increased from 4.1% to 4.8%.
  • Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among sleeping mat brands worldwide peaked at 5.7% in June 2026 and was lowest at 4.1% in October 2025.

How did search popularity change for sleeping mat brands worldwide in August 2026?

  1. In August 2026, Nemo gained estimated Share of Search among sleeping mat brands worldwide, from 75.8% to 79.3%.

  2. In August 2026, Sea to Summit lost estimated Share of Search among sleeping mat brands worldwide, from 12.4% to 10.6%.

  3. In August 2026, Exped lost estimated Share of Search among sleeping mat brands worldwide, from 5.6% to 4.8%.

  4. In August 2026, Therm-a-Rest lost estimated Share of Search among sleeping mat brands worldwide, from 5.6% to 4.8%.

  5. Estimated monthly branded searches for Klymit worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

Where does Therm-a-Rest compete?

Therm-a-Rest is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleeping bag brands4th of 54.2%Show ranking
Sleeping pads4th of 64.6%Show ranking
Sleeping mat brands4th of 54.8%Shown above
Travel pillow brands3rd of 620%Show ranking

How is Therm-a-Rest measured?

Brandwave collects information about searches that people make online using Therm-a-Rest’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • therm-a-rest

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How the Brand Demand Index is measured

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