How popular isExped in search?
In September 2026, there were an estimated 40.5K branded searches for Exped worldwide which held steady over the last 12 months. Exped holds 4.7% estimated Share of Search among sleeping bag brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kathmandu64%
Macpac15.7%
Sea to Summit8.6%
Exped4.7%
Therm-a-Rest3.9%
Big Agnes3.2%
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Which sleeping bag brands compete with Exped?
Share of Search by month for Kathmandu, Macpac, Sea to Summit, Exped, Therm-a-Rest, Big Agnes. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Sea to Summit | Exped | Therm-a-Rest | Big Agnes |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.4% | 13.9% | 6.2% | 4.2% | 3.4% | 2.8% |
| Nov 2025 | 68.2% | 16.7% | 6.1% | 3.4% | 3.4% | 2.2% |
| Dec 2025 | 70.2% | 17.1% | 5.2% | 2.8% | 2.8% | 1.9% |
| Jan 2026 | 66% | 16.2% | 7.3% | 4% | 4% | 2.7% |
| Feb 2026 | 65% | 16% | 7.1% | 4.8% | 3.9% | 3.2% |
| Mar 2026 | 69.4% | 13.9% | 6.2% | 4.2% | 3.4% | 2.8% |
| Apr 2026 | 67.9% | 16.6% | 6.1% | 3.3% | 3.3% | 2.7% |
| May 2026 | 65.6% | 16% | 7.2% | 3.9% | 3.9% | 3.2% |
| Jun 2026 | 68.1% | 16.8% | 6.2% | 3.4% | 3.4% | 2.3% |
| Jul 2026 | 64.6% | 15.8% | 8.6% | 3.9% | 3.9% | 3.2% |
| Aug 2026 | 66.5% | 13.3% | 8.9% | 4% | 4% | 3.3% |
| Sep 2026 | 64% | 15.7% | 8.6% | 4.7% | 3.9% | 3.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64% | 550K | -33.2% | -2.5 points | |
| 2, held 2nd | 15.7% | 135K | -18.2% | +2.4 points | |
| 3, held 3rd | 8.6% | 74K | -32.7% | -0.3 points | |
| 4, held 4th | 4.7% | 40.5K | -18.2% | +0.7 points | |
| 5, held 5th | 3.9% | 33.1K | -33.1% | -0.1 points | |
| 6, held 6th | 3.2% | 27.1K | -33.1% | -0.1 points |
64%
Held 1st. 550K estimated branded searches, -33.2% vs prior month. Share -2.5 points.
2.
Macpac15.7%
Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share +2.4 points.
8.6%
Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -0.3 points.
4.
Exped4.7%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.7 points.
3.9%
Held 5th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.1 points.
3.2%
Held 6th. 27.1K estimated branded searches, -33.1% vs prior month. Share -0.1 points.
Compare search popularity between Exped and its closest rivals
How has branded search demand for Exped changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Exped worldwide held steady at 40.5K.
- Across the 12 months ending September 2026, Exped’s estimated Share of Search among sleeping bag brands worldwide increased from 4.2% to 4.7%.
- Across the 12 months ending September 2026, Exped’s estimated Share of Search among sleeping bag brands worldwide peaked at 4.8% in February 2026 and was lowest at 2.8% in December 2025.
How did search popularity change for sleeping bag brands worldwide in September 2026?
4 changes
In September 2026, Macpac gained estimated Share of Search among sleeping bag brands worldwide, from 13.3% to 15.7%.
In September 2026, Exped gained estimated Share of Search among sleeping bag brands worldwide, from 4% to 4.7%.
In September 2026, Kathmandu lost estimated Share of Search among sleeping bag brands worldwide, from 66.5% to 64%.
Estimated monthly branded searches for Sea to Summit worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.
Where does Exped compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dry bag brands | 4th of 6 | 3.8% | Show ranking |
| Sleeping bag brands | 4th of 6 | 4.7% | Shown above |
| Sleeping pads | 3rd of 6 | 5.6% | Show ranking |
| Sleeping mat brands | 3rd of 5 | 5.8% | Show ranking |
| Sleeping pad brands | 2nd of 3 | 27.4% | Show ranking |
How is Exped measured?
Brandwave collects information about searches that people make online using Exped’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- exped
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