How popular isExped in search?
In August 2026, there were an estimated 49.5K branded searches for Exped worldwide which is up 22.2% over the last 11 months. Exped holds 4.8% estimated Share of Search among sleeping mat brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nemo79.3%
Sea to Summit10.6%
Exped4.8%
Therm-a-Rest4.8%
Klymit0.52%
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Which sleeping mat brands compete with Exped?
Share of Search by month for Nemo, Sea to Summit, Exped, Therm-a-Rest. The figures are in the table below the chart.
View monthly share of search table
| Month | Nemo | Sea to Summit | Exped | Therm-a-Rest | Klymit |
|---|---|---|---|---|---|
| Oct 2025 | 82.9% | 7.5% | 5% | 4.1% | 0.54% |
| Nov 2025 | 80.9% | 8.9% | 4.9% | 4.9% | 0.53% |
| Dec 2025 | 83.7% | 7.5% | 4.1% | 4.1% | 0.55% |
| Jan 2026 | 80.9% | 8.9% | 4.9% | 4.9% | 0.53% |
| Feb 2026 | 83% | 7.5% | 5% | 4.1% | 0.44% |
| Mar 2026 | 80% | 8.8% | 5.9% | 4.8% | 0.52% |
| Apr 2026 | 80.9% | 8.9% | 4.9% | 4.9% | 0.53% |
| May 2026 | 80.9% | 8.9% | 4.9% | 4.9% | 0.53% |
| Jun 2026 | 77.5% | 10.4% | 5.7% | 5.7% | 0.62% |
| Jul 2026 | 75.8% | 12.4% | 5.6% | 5.6% | 0.61% |
| Aug 2026 | 79.3% | 10.6% | 4.8% | 4.8% | 0.52% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.3% | 823K | +22.3% | +3.5 points | |
| 2, held 2nd | 10.6% | 110K | 0% | -1.8 points | |
| 3, held 3rd | 4.8% | 49.5K | 0% | -0.8 points | |
| 4, held 4th | 4.8% | 49.5K | 0% | -0.8 points | |
| 5, held 5th | 0.52% | 5.4K | 0% | -0.1 points |
1.
Nemo79.3%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +3.5 points.
10.6%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.8 points.
3.
Exped4.8%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.8%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
Klymit0.52%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Exped and its closest rivals
How has branded search demand for Exped changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Exped worldwide rose from 40.5K to 49.5K.
- Across the 11 months ending August 2026, Exped’s estimated Share of Search among sleeping mat brands worldwide peaked at 5.9% in March 2026 and was lowest at 4.1% in December 2025.
How did search popularity change for sleeping mat brands worldwide in August 2026?
5 changes
In August 2026, Nemo gained estimated Share of Search among sleeping mat brands worldwide, from 75.8% to 79.3%.
In August 2026, Sea to Summit lost estimated Share of Search among sleeping mat brands worldwide, from 12.4% to 10.6%.
In August 2026, Exped lost estimated Share of Search among sleeping mat brands worldwide, from 5.6% to 4.8%.
In August 2026, Therm-a-Rest lost estimated Share of Search among sleeping mat brands worldwide, from 5.6% to 4.8%.
Estimated monthly branded searches for Klymit worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
Where does Exped compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sleeping pads | 3rd of 6 | 4.6% | Show ranking |
| Sleeping mat brands | 3rd of 5 | 4.8% | Shown above |
| Dry bag brands | 3rd of 6 | 15.9% | Show ranking |
How is Exped measured?
Brandwave collects information about searches that people make online using Exped’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- exped
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