How popular isExped in search?
In August 2026, there were an estimated 49.5K branded searches for Exped worldwide which is up 22.2% over the last 11 months. Exped holds 15.9% estimated Share of Search among dry bag brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ortlieb35.3%
Sea to Summit35.3%
Exped15.9%
Osprey13%
NRS0.37%
SealLine0.23%
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Which dry bag brands compete with Exped?
Share of Search by month for Ortlieb, Sea to Summit, Exped, Osprey. The figures are in the table below the chart.
View monthly share of search table
| Month | Ortlieb | Sea to Summit | Exped | Osprey | NRS | SealLine |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 29.7% | 19.9% | 13.3% | 0.3% | 0.35% |
| Nov 2025 | 33.2% | 33.2% | 18.2% | 14.9% | 0.25% | 0.26% |
| Dec 2025 | 32.1% | 32.1% | 17.6% | 17.6% | 0.36% | 0.31% |
| Jan 2026 | 28.9% | 35.4% | 19.4% | 15.8% | 0.27% | 0.28% |
| Feb 2026 | 36.4% | 29.8% | 19.9% | 13.3% | 0.26% | 0.29% |
| Mar 2026 | 37.3% | 30.5% | 20.4% | 11.2% | 0.37% | 0.3% |
| Apr 2026 | 38.7% | 31.7% | 17.3% | 11.6% | 0.38% | 0.31% |
| May 2026 | 38.6% | 31.8% | 17.4% | 11.6% | 0.37% | 0.25% |
| Jun 2026 | 34.1% | 34.1% | 18.7% | 12.5% | 0.4% | 0.27% |
| Jul 2026 | 30% | 36.5% | 16.4% | 16.4% | 0.35% | 0.24% |
| Aug 2026 | 35.3% | 35.3% | 15.9% | 13% | 0.37% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 35.3% | 110K | +21.5% | +5.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.3% | 110K | 0% | -1.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 15.9% | 49.5K | 0% | -0.6 points | |
| 4, held 4th | 13% | 40.5K | -18.2% | -3.4 points | |
| 5, held 5th | 0.37% | 1.1K | +8.6% | 0 points | |
| 6, held 6th | 0.23% | 720 | 0% | 0 points |
1.
Ortlieb35.3%
Moved from 2nd to 1st. 110K estimated branded searches, +21.5% vs prior month. Share +5.2 points.
35.3%
Moved from 1st to 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.2 points.
3.
Exped15.9%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
Osprey13%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.4 points.
5.
NRS0.37%
Held 5th. 1.1K estimated branded searches, +8.6% vs prior month. Share 0 points.
6.
SealLine0.23%
Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Exped and its closest rivals
How has branded search demand for Exped changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Exped worldwide rose from 40.5K to 49.5K.
- Across the 11 months ending August 2026, Exped’s estimated Share of Search among dry bag brands worldwide decreased from 19.9% to 15.9%.
- Across the 11 months ending August 2026, Exped’s estimated Share of Search among dry bag brands worldwide peaked at 20.4% in March 2026 and was lowest at 15.9% in August 2026.
How did search popularity change for dry bag brands worldwide in August 2026?
5 changes
In August 2026, Ortlieb overtook Sea to Summit to take the highest estimated Share of Search among dry bag brands worldwide, at 35.3%.
In August 2026, Osprey lost estimated Share of Search among dry bag brands worldwide, from 16.4% to 13%.
In August 2026, Sea to Summit lost estimated Share of Search among dry bag brands worldwide, from 36.5% to 35.3%.
In August 2026, Exped lost estimated Share of Search among dry bag brands worldwide, from 16.4% to 15.9%.
Estimated monthly branded searches for NRS worldwide rose 83.9% over 11 measured months, from 620 to 1.1K in August 2026.
Where does Exped compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sleeping pads | 3rd of 6 | 4.6% | Show ranking |
| Sleeping mat brands | 3rd of 5 | 4.8% | Show ranking |
| Dry bag brands | 3rd of 6 | 15.9% | Shown above |
How is Exped measured?
Brandwave collects information about searches that people make online using Exped’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- exped
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Is Exped your brand?
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