Marmot vs Western Mountaineering:Which is searched more?
In September 2026, Western Mountaineering had more branded searches than Marmot among sleeping bag brands worldwide. Western Mountaineering had about 9,900 branded searches, while Marmot had 3,600. Western Mountaineering made up 1% of all sleeping bag brand searches we track, and Marmot accounted for 0.36%. These are worldwide searches for English-language branded terms.
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Is Marmot or Western Mountaineering more popular in search?
Compare the sleeping bag brands campers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Western Mountaineering, Marmot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Macpac | REI Co-op | Sea to Summit | Exped | Forclaz | Therm-a-Rest | Big Agnes | Western Mountaineering | Marmot | Nemo |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 12.1% | 6.6% | 5.4% | 3.6% | 5.4% | 3% | 2.4% | 1.1% | 0.32% | 0.06% |
| Nov 2025 | 59% | 14.4% | 7.9% | 5.3% | 2.9% | 4.3% | 2.9% | 1.9% | 1.1% | 0.26% | 0.06% |
| Dec 2025 | 60.5% | 14.8% | 8.1% | 4.4% | 2.4% | 4.4% | 2.4% | 1.6% | 0.89% | 0.26% | 0.05% |
| Jan 2026 | 56.5% | 13.9% | 7.6% | 6.2% | 3.4% | 5.1% | 3.4% | 2.3% | 1.2% | 0.3% | 0.06% |
| Feb 2026 | 55.9% | 13.7% | 7.5% | 6.2% | 4.1% | 5% | 3.4% | 2.8% | 1% | 0.29% | 0.07% |
| Mar 2026 | 61.5% | 12.3% | 6.8% | 5.5% | 3.7% | 3.7% | 3% | 2.5% | 0.74% | 0.22% | 0.07% |
| Apr 2026 | 61% | 14.9% | 5.5% | 5.5% | 3% | 3.7% | 3% | 2.5% | 0.6% | 0.27% | 0.07% |
| May 2026 | 58.4% | 14.3% | 6.4% | 6.4% | 3.5% | 3.5% | 3.5% | 2.9% | 0.7% | 0.31% | 0.09% |
| Jun 2026 | 62.3% | 15.3% | 4.6% | 5.6% | 3.1% | 3.1% | 3.1% | 2.1% | 0.5% | 0.22% | 0.08% |
| Jul 2026 | 58.3% | 14.2% | 5.2% | 7.8% | 3.5% | 3.5% | 3.5% | 2.9% | 0.7% | 0.25% | 0.09% |
| Aug 2026 | 59.1% | 11.8% | 6.5% | 7.9% | 3.6% | 3.6% | 3.6% | 2.9% | 0.71% | 0.26% | 0.11% |
| Sep 2026 | 55.6% | 13.7% | 7.5% | 7.5% | 4.1% | 4.1% | 3.3% | 2.7% | 1% | 0.36% | 0.13% |
How has the Marmot and Western Mountaineering comparison changed over the last 12 months?
3 findings
- Western Mountaineering was ahead of Marmot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marmot’s share of searches among sleeping bag brands worldwide moved from 0.32% to 0.36%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Western Mountaineering’s share of searches among sleeping bag brands worldwide moved from 1.1% to 1%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for sleeping bag brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Western Mountaineering worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Marmot’s and Western Mountaineering’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marmot
1 branded search term
- marmot sleeping bag
Western Mountaineering
1 branded search term
- western mountaineering
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