MSR vs Nemo:Which is searched more?
In September 2026, Nemo had more branded searches than MSR among backpacking tent brands worldwide. Nemo was estimated to have 22.6K branded searches compared to MSR’s 5.4K, and held a 41% Share of Search versus MSR’s 9.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MSR or Nemo?
Compare the backpacking tent brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nemo, MSR. The figures are in the table below the chart.
View monthly share of search table
| Month | Big Agnes | Nemo | MSR |
|---|---|---|---|
| Oct 2025 | 54.8% | 34.3% | 10.9% |
| Nov 2025 | 54.5% | 34.6% | 10.9% |
| Dec 2025 | 50.5% | 37.2% | 12.3% |
| Jan 2026 | 54.5% | 34.6% | 10.9% |
| Feb 2026 | 57% | 33.8% | 9.3% |
| Mar 2026 | 55.7% | 35.3% | 9.1% |
| Apr 2026 | 55.7% | 35.2% | 9.1% |
| May 2026 | 54.2% | 36.9% | 8.8% |
| Jun 2026 | 51.7% | 39.9% | 8.4% |
| Jul 2026 | 54.4% | 36.7% | 8.9% |
| Aug 2026 | 54% | 37.2% | 8.8% |
| Sep 2026 | 49.2% | 41% | 9.8% |
How has the MSR and Nemo comparison changed over the last 12 months?
3 findings
- Nemo was ahead of MSR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MSR’s estimated Share of Search among backpacking tent brands worldwide moved from 10.9% to 9.8%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Nemo’s estimated Share of Search among backpacking tent brands worldwide moved from 34.3% to 41%, and its estimated monthly branded searches moved from 16.9K to 22.6K.
How did search popularity change for backpacking tent brands worldwide in September 2026?
2 changes
In September 2026, Nemo gained estimated Share of Search among backpacking tent brands worldwide, from 37.2% to 41%.
In September 2026, MSR gained estimated Share of Search among backpacking tent brands worldwide, from 8.8% to 9.8%.
Other head-to-heads among backpacking tent brands
How each brand is measured
Brandwave collects information about searches that people make online using MSR’s and Nemo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.