Brandwave

Durston Gear vs MSR:Which is more popular?

In September 2026, Durston Gear had more branded searches than MSR among backpacking tent brands worldwide. Durston Gear had about 12,000 branded searches, while MSR had 170. Durston Gear made up 6.4% of all backpacking tent brand searches we track, and MSR accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about backpacking tent brands, Durston Gear appeared in all five answers and MSR in three. Durston Gear and MSR were each mentioned first in two of the four answers.

Among backpacking tent brands worldwide in September 2026

Who do people search for more?

Durston Gear, about 71 searches for every 1 for MSR

Durston Gear 12K searchesMSR 170 searches

Who does AI mention more?

Durston Gear, mentioned in every answer we collected

Durston Gear in 5 of 5MSR in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Durston Gear first in 2MSR first in 2

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Top backpacking tent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Durston Gear appeared in all five answers. MSR was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Durston Gear and MSR were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big Agnes1st
  2. Nemo2nd
  3. Durston Gear3rd
  4. MSR4th
  5. REI Co-op5th
  6. Zpacks6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Big Agnes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Durston Gear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • REI Co-op4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zpacks4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nemo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MSR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about backpacking tent brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Durston Gear or MSR more popular in search?

This chart shows how often people search Google for Durston Gear and MSR by name. Each line represents a brand's share of searches for all six backpacking tent brands we track, month by month, from English-language searches worldwide.

Durston Gear and MSR among backpacking tent brands worldwide, by month

Share of searches by month for Durston Gear, MSR. The figures are in the table below the chart.

View monthly share of searches table
MonthREI Co-opZpacksBig AgnesNemoDurston GearMSR
Oct 202540.2%32.9%14.7%5.6%6.5%0.09%
Nov 202547.1%31.7%11.6%4.4%5.1%0.06%
Dec 202545.3%37.3%9.1%4.2%4%0.06%
Jan 202642%34.3%12.6%4.7%6.3%0.1%
Feb 202637.5%37.5%13.7%5.2%6.1%0.09%
Mar 202642.4%28.4%15.5%5.9%7.7%0.1%
Apr 202637.3%30.5%16.7%6.3%9.1%0.11%
May 202640.5%27.1%18.1%6.9%7.3%0.12%
Jun 202638.9%26%17.4%8%9.5%0.14%
Jul 202637%24.8%20.3%7.6%10.1%0.16%
Aug 202640.2%26.9%18%6.8%8%0.14%
Sep 202639.7%32.5%14.5%6.7%6.4%0.09%

How has the Durston Gear and MSR comparison changed over the last 12 months?

3 findings
  • Durston Gear was ahead of MSR in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Durston Gear’s share of searches among backpacking tent brands worldwide moved from 6.5% to 6.4%, and its estimated monthly branded searches held steady at 12K.
  • Across the 12 months ending September 2026, MSR’s share of searches among backpacking tent brands worldwide held steady at 0.09%, and its estimated monthly branded searches held steady at 170.

How did search popularity change for backpacking tent brands worldwide in September 2026?

1 change

  1. In September 2026, Durston Gear lost share of searches among backpacking tent brands worldwide, from 8% to 6.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Durston Gear’s and MSR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Durston Gear

2 branded search terms

  • durston gear
  • durston x mid

MSR

1 branded search term

  • msr backpacking tent

How the Brand Demand Index is measured

Other head-to-heads among backpacking tent brands

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