MSR vs Sea to Summit:Which is more popular by branded search?
In August 2026, Sea to Summit had more branded searches than MSR among camping cookware worldwide. Sea to Summit was estimated to have 110K branded searches compared to MSR’s 6.6K, and held a 21.4% Share of Search versus MSR’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MSR or Sea to Summit?
Compare the camping cookware shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sea to Summit, MSR. The figures are in the table below the chart.
View monthly share of search table
| Month | Primus | Jetboil | Sea to Summit | GSI Outdoors | Trangia | MSR |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 25.4% | 13.9% | 1.5% | 1.2% | 1.2% |
| Nov 2025 | 55% | 24.6% | 16.5% | 1.5% | 1.2% | 1.2% |
| Dec 2025 | 51.8% | 28.4% | 15.6% | 1.7% | 1.1% | 1.4% |
| Jan 2026 | 55% | 24.6% | 16.5% | 1.5% | 1.2% | 1.2% |
| Feb 2026 | 62.2% | 18.7% | 15.3% | 1.4% | 1.4% | 1.1% |
| Mar 2026 | 57.1% | 21% | 17.2% | 1.5% | 1.9% | 1.3% |
| Apr 2026 | 54.7% | 24.4% | 16.4% | 1.5% | 1.8% | 1.2% |
| May 2026 | 52.2% | 23.3% | 19.2% | 1.7% | 2.1% | 1.4% |
| Jun 2026 | 52.4% | 23.4% | 19.3% | 1.7% | 2.1% | 1.1% |
| Jul 2026 | 48% | 26.4% | 21.5% | 1.6% | 1.3% | 1.3% |
| Aug 2026 | 47.9% | 26.3% | 21.4% | 1.6% | 1.6% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the MSR and Sea to Summit comparison changed over the last 12 months?
3 findings
- Sea to Summit was ahead of MSR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MSR’s estimated Share of Search among camping cookware worldwide moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among camping cookware worldwide moved from 13.9% to 21.4%, and its estimated monthly branded searches moved from 60.5K to 110K.
How did search popularity change for camping cookware worldwide in August 2026?
2 changes
In August 2026, MSR fell from 5th to 6th among camping cookware worldwide.
Estimated monthly branded searches for Sea to Summit worldwide rose 81.8% over 11 measured months, from 60.5K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MSR’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MSR
1 branded search term
- msr stove
Sea to Summit
1 branded search term
- sea to summit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.