How popular isJetboil in search?
In August 2026, there were an estimated 135K branded searches for Jetboil worldwide which is up 22.7% over the last 11 months. Jetboil holds 26.3% estimated Share of Search among camping cookware worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Primus47.9%
Jetboil26.3%
Sea to Summit21.4%- GSI Outdoors1.6%
- Trangia1.6%
MSR1.3%
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Which camping cookware compete with Jetboil?
Share of Search by month for Primus, Jetboil, Sea to Summit. The figures are in the table below the chart.
View monthly share of search table
| Month | Primus | Jetboil | Sea to Summit | GSI Outdoors | Trangia | MSR |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 25.4% | 13.9% | 1.5% | 1.2% | 1.2% |
| Nov 2025 | 55% | 24.6% | 16.5% | 1.5% | 1.2% | 1.2% |
| Dec 2025 | 51.8% | 28.4% | 15.6% | 1.7% | 1.1% | 1.4% |
| Jan 2026 | 55% | 24.6% | 16.5% | 1.5% | 1.2% | 1.2% |
| Feb 2026 | 62.2% | 18.7% | 15.3% | 1.4% | 1.4% | 1.1% |
| Mar 2026 | 57.1% | 21% | 17.2% | 1.5% | 1.9% | 1.3% |
| Apr 2026 | 54.7% | 24.4% | 16.4% | 1.5% | 1.8% | 1.2% |
| May 2026 | 52.2% | 23.3% | 19.2% | 1.7% | 2.1% | 1.4% |
| Jun 2026 | 52.4% | 23.4% | 19.3% | 1.7% | 2.1% | 1.1% |
| Jul 2026 | 48% | 26.4% | 21.5% | 1.6% | 1.3% | 1.3% |
| Aug 2026 | 47.9% | 26.3% | 21.4% | 1.6% | 1.6% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.9% | 246K | 0% | -0.1 points | |
| 2, held 2nd | 26.3% | 135K | 0% | -0.1 points | |
| 3, held 3rd | 21.4% | 110K | 0% | -0.1 points | |
| 4, held 4th | 1.6% | 8.1K | 0% | 0 points | |
| 5, moved from 6th to 5th | 1.6% | 8.1K | +22.7% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.3% | 6.6K | 0% | 0 pointsmoved from 5th to 6th |
1.
Primus47.9%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
Jetboil26.3%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.
21.4%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.6%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Trangia
1.6%
Moved from 6th to 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
6.
MSR1.3%
Moved from 5th to 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Jetboil and its closest rivals
How has branded search demand for Jetboil changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Jetboil worldwide rose from 110K to 135K.
- Across the 11 months ending August 2026, Jetboil’s estimated Share of Search among camping cookware worldwide increased from 25.4% to 26.3%.
- Across the 11 months ending August 2026, Jetboil’s estimated Share of Search among camping cookware worldwide peaked at 28.4% in December 2025 and was lowest at 18.7% in February 2026.
How did search popularity change for camping cookware worldwide in August 2026?
5 changes
In August 2026, Trangia rose from 6th to 5th among camping cookware worldwide.
In August 2026, MSR fell from 5th to 6th among camping cookware worldwide.
Estimated monthly branded searches for Sea to Summit worldwide rose 81.8% over 11 measured months, from 60.5K to 110K in August 2026.
Estimated monthly branded searches for GSI Outdoors worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
Estimated monthly branded searches for Jetboil worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
Where does Jetboil compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Camping stove brands | 3rd of 5 | 15.4% | Show ranking |
| Camping cookware | 2nd of 6 | 26.3% | Shown above |
How is Jetboil measured?
Brandwave collects information about searches that people make online using Jetboil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- jetboil
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