Brandwave

How popular isMSR in search?

In September 2026, there were an estimated 6.7K branded searches for MSR worldwide which held steady over the last 12 months. MSR holds 0.72% estimated Share of Search among gas canister brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Soto49.1%
  2. Coleman32.2%
  3. Jetboil14.7%
  4. Primus3.3%
  5. MSR0.72%
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Which gas canister brands compete with MSR?

MSR against gas canister brands worldwide, by month

Share of Search by month for Soto, Coleman, Jetboil, Primus, MSR. The figures are in the table below the chart.

View monthly share of search table
MonthSotoColemanJetboilPrimusMSR
Oct 202547%35.6%14%2.7%0.69%
Nov 202547%35.7%14.1%2.6%0.69%
Dec 202547.2%35.4%14.1%2.5%0.69%
Jan 202646.3%36.6%13.8%2.6%0.68%
Feb 202648%36.4%11.8%3.1%0.7%
Mar 202652.5%33%10.6%3.4%0.63%
Apr 202651.3%32.8%12.5%2.8%0.62%
May 202650.4%33.7%12.3%2.9%0.74%
Jun 202645.2%37.9%13.5%2.7%0.66%
Jul 202643.4%36.4%15.9%3.5%0.78%
Aug 202648.5%33.3%14.6%2.9%0.71%
Sep 202649.1%32.2%14.7%3.3%0.72%

  1. 1.Soto

    49.1%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share +0.6 points.

  2. 2.Coleman

    32.2%

    Held 2nd. 241K estimated branded searches, -21.8% vs prior month. Share -1.1 points.

  3. 3.Jetboil

    14.7%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share +0.1 points.

  4. 4.Primus

    3.3%

    Held 4th. 24.7K estimated branded searches, -7.8% vs prior month. Share +0.4 points.

  5. 5.MSR

    0.72%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between MSR and its closest rivals

Every comparison with MSR

How has branded search demand for MSR changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MSR worldwide held steady, from 6.6K to 6.7K.
  • Across the 12 months ending September 2026, MSR’s estimated Share of Search among gas canister brands worldwide held steady, from 0.69% to 0.72%.

How did search popularity change for gas canister brands worldwide in September 2026?

  1. In September 2026, Soto gained estimated Share of Search among gas canister brands worldwide, from 48.5% to 49.1%.

  2. In September 2026, Coleman lost estimated Share of Search among gas canister brands worldwide, from 33.3% to 32.2%.

  3. Estimated monthly branded searches for Primus worldwide rose 15% over 12 measured months, from 21.5K to 24.7K in September 2026.

Where does MSR compete?

MSR is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camping tent brands5th of 50.56%Show ranking
Camping stove brands5th of 50.72%Show ranking
Gas canister brands5th of 50.72%Shown above
Fuel canister brands4th of 41.4%Show ranking
Camping cookware6th of 62.4%Show ranking
Tent pegs brands3rd of 30.86%Show ranking
Ultralight tent brands3rd of 30.42%Show ranking
Backpacking tent brands3rd of 30.34%Show ranking

How is MSR measured?

Brandwave collects information about searches that people make online using MSR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • msr backpacking tent
  • msr stove
  • msr tent pegs
  • msr ultralight tent

Do you work for MSR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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