How popular isREI Co-op?
In September 2026, people searched for REI Co-op by name about 74,000 times worldwide, about the same as the previous year. These searches made up 31.3% of all global sleeping mat brand searches, placing REI Co-op first out of six brands. When we asked both ChatGPT and Google AI Overviews about sleeping mat brands, REI Co-op appeared in three of the five answers and was the sixth most recommended of the six.
REI Co-op is the most searched of 6 competitors and the sixth most recommended in AI answers.
REI Co-opShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
Sea to SummitShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
ExpedShare of searches 17.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Therm-a-RestShare of searches 14%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NemoShare of searches 4.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top sleeping mat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, REI Co-op was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. REI Co-op is the sixth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Therm-a-Rest1st
- Nemo2nd
- Exped3rd
- Sea to Summit4th
Klymit5th- REI Co-op6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Exped5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Therm-a-Rest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nemo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- REI Co-op3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sea to Summit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Klymit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about sleeping mat brands
5 answers
Asked ChatGPT
“Which sleeping mat brand should I buy?”
Asked ChatGPT
“What are the best sleeping mat brands?”
Asked ChatGPT
“What's the best sleeping mat brand for camping comfort?”
Searched Google, AI Overview
“best sleeping mat”
Searched Google, AI Overview
“camping sleeping mat”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which sleeping mat brands compete with REI Co-op?
Share of searches by month for REI Co-op, Sea to Summit, Exped, Therm-a-Rest, Nemo. The figures are in the table below the chart.
View monthly share of searches table
| Month | REI Co-op | Sea to Summit | Exped | Therm-a-Rest | Nemo | Klymit |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 27.6% | 18.5% | 15.1% | 3.1% | 2% |
| Nov 2025 | 39.8% | 26.8% | 14.7% | 14.7% | 2.5% | 1.6% |
| Dec 2025 | 44.5% | 24.5% | 13.4% | 13.4% | 2.5% | 1.8% |
| Jan 2026 | 35.2% | 28.8% | 15.8% | 15.8% | 2.7% | 1.7% |
| Feb 2026 | 34% | 27.8% | 18.6% | 15.2% | 2.7% | 1.7% |
| Mar 2026 | 33.8% | 27.7% | 18.5% | 15.1% | 3.2% | 1.6% |
| Apr 2026 | 30.6% | 30.6% | 16.7% | 16.7% | 3.5% | 1.8% |
| May 2026 | 30.4% | 30.4% | 16.6% | 16.6% | 4.1% | 1.8% |
| Jun 2026 | 26.5% | 32.4% | 17.7% | 17.7% | 3.7% | 1.9% |
| Jul 2026 | 24.6% | 36.6% | 16.5% | 16.5% | 4% | 1.8% |
| Aug 2026 | 28.5% | 34.7% | 15.6% | 15.6% | 3.9% | 1.7% |
| Sep 2026 | 31.3% | 31.3% | 17.2% | 14% | 4.3% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 31.3% | 74K | -18.2% | +2.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31.3% | 74K | -32.7% | -3.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.2% | 40.5K | -18.2% | +1.6 points | |
| 4, held 4th | 14% | 33.1K | -33.1% | -1.6 points | |
| 5, held 5th | 4.3% | 10.1K | -19% | +0.3 points | |
| 6, held 6th | 1.9% | 4.4K | -18.5% | +0.2 points |
31.3%
Moved from 2nd to 1st. 74K estimated branded searches, -18.2% vs prior month. Share +2.8 points.
31.3%
Moved from 1st to 2nd. 74K estimated branded searches, -32.7% vs prior month. Share -3.3 points.
3.
Exped17.2%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.6 points.
14%
Held 4th. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.6 points.
5.
Nemo4.3%
Held 5th. 10.1K estimated branded searches, -19% vs prior month. Share +0.3 points.
6.
Klymit1.9%
Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share +0.2 points.
Compare popularity between REI Co-op and its closest rivals
Every comparison with REI Co-op
26 comparisons
- Black Diamond vs REI Co-op
- Black Wolf vs REI Co-op
- Coleman vs REI Co-op
- Kathmandu vs REI Co-op
- Macpac vs REI Co-op
- REI Co-op vs The North Face
- REI Co-op vs Sea to Summit
- REI Co-op vs Zpacks
- Exped vs REI Co-op
- Forclaz vs REI Co-op
- REI Co-op vs Therm-a-Rest
- Leki vs REI Co-op
- Big Agnes vs REI Co-op
- Kelty vs REI Co-op
- OZtrail vs REI Co-op
- Hilleberg vs REI Co-op
- Nemo vs REI Co-op
- Durston Gear vs REI Co-op
- REI Co-op vs Western Mountaineering
- Komperdell vs REI Co-op
- MSR vs REI Co-op
- Klymit vs REI Co-op
- Cascade Mountain Tech vs REI Co-op
- Marmot vs REI Co-op
- REI Co-op vs Trekmates
- Companion vs REI Co-op
How has branded search demand for REI Co-op changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for REI Co-op worldwide held steady at 74K.
- Across the 12 months ending September 2026, REI Co-op’s share of searches among sleeping mat brands worldwide decreased from 33.8% to 31.3%.
- Across the 12 months ending September 2026, REI Co-op’s share of searches among sleeping mat brands worldwide peaked at 44.5% in December 2025 and was lowest at 24.6% in July 2026.
How did search popularity change for sleeping mat brands worldwide in September 2026?
5 changes
In September 2026, REI Co-op overtook Sea to Summit to become the leader among sleeping mat brands worldwide, with 31.3% of the searches.
In September 2026, Exped gained share of searches among sleeping mat brands worldwide, from 15.6% to 17.2%.
In September 2026, Sea to Summit lost share of searches among sleeping mat brands worldwide, from 34.7% to 31.3%.
In September 2026, Therm-a-Rest lost share of searches among sleeping mat brands worldwide, from 15.6% to 14%.
Estimated monthly branded searches for Nemo worldwide rose 50.8% over 12 measured months, from 6.7K to 10.1K in September 2026.
How are REI Co-op’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using REI Co-op’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rei co-op
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Where does REI Co-op compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Camping tent brands | 5th of 9 | 1.4% | Show ranking |
| Sleeping bag brands | 3rd of 11 | 7.5% | Show ranking |
| Hiking pole brands | 2nd of 6 | 15.1% | Show ranking |
| Camping gear brands | 3rd of 7 | 16.1% | Show ranking |
| Sleeping mat brands | 1st of 6 | 31.3% | Shown above |
| Backpacking tent brands | 1st of 6 | 39.7% | Show ranking |
Is REI Co-op your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.