Brandwave

How popular isSea to Summit in search?

In August 2026, there were an estimated 110K branded searches for Sea to Summit worldwide which is up 81.8% over the last 11 months. Sea to Summit holds 10.6% estimated Share of Search among sleeping mat brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nemo79.3%
  2. Sea to Summit10.6%
  3. Exped4.8%
  4. Therm-a-Rest4.8%
  5. Klymit0.52%
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Which sleeping mat brands compete with Sea to Summit?

Sea to Summit against sleeping mat brands worldwide, by month

Share of Search by month for Nemo, Sea to Summit, Exped, Therm-a-Rest. The figures are in the table below the chart.

View monthly share of search table
MonthNemoSea to SummitExpedTherm-a-RestKlymit
Oct 202582.9%7.5%5%4.1%0.54%
Nov 202580.9%8.9%4.9%4.9%0.53%
Dec 202583.7%7.5%4.1%4.1%0.55%
Jan 202680.9%8.9%4.9%4.9%0.53%
Feb 202683%7.5%5%4.1%0.44%
Mar 202680%8.8%5.9%4.8%0.52%
Apr 202680.9%8.9%4.9%4.9%0.53%
May 202680.9%8.9%4.9%4.9%0.53%
Jun 202677.5%10.4%5.7%5.7%0.62%
Jul 202675.8%12.4%5.6%5.6%0.61%
Aug 202679.3%10.6%4.8%4.8%0.52%
Sep 2026—————

  1. 1.Nemo

    79.3%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +3.5 points.

  2. 2.Sea to Summit

    10.6%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. 3.Exped

    4.8%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Therm-a-Rest

    4.8%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Klymit

    0.52%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Sea to Summit and its closest rivals

How has branded search demand for Sea to Summit changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sea to Summit worldwide rose from 60.5K to 110K.
  • Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among sleeping mat brands worldwide increased from 7.5% to 10.6%.
  • Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among sleeping mat brands worldwide peaked at 12.4% in July 2026 and was lowest at 7.5% in October 2025.

How did search popularity change for sleeping mat brands worldwide in August 2026?

  1. In August 2026, Nemo gained estimated Share of Search among sleeping mat brands worldwide, from 75.8% to 79.3%.

  2. In August 2026, Sea to Summit lost estimated Share of Search among sleeping mat brands worldwide, from 12.4% to 10.6%.

  3. In August 2026, Exped lost estimated Share of Search among sleeping mat brands worldwide, from 5.6% to 4.8%.

  4. In August 2026, Therm-a-Rest lost estimated Share of Search among sleeping mat brands worldwide, from 5.6% to 4.8%.

  5. Estimated monthly branded searches for Klymit worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

Where does Sea to Summit compete?

Sea to Summit is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleeping bag brands3rd of 59.3%Show ranking
Sleeping pads2nd of 610.2%Show ranking
Sleeping mat brands2nd of 510.6%Shown above
Camping cookware3rd of 621.4%Show ranking
Packing cube brands2nd of 629.2%Show ranking
Dry bag brands2nd of 635.3%Show ranking
Travel pillow brands1st of 644.4%Show ranking

How is Sea to Summit measured?

Brandwave collects information about searches that people make online using Sea to Summit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sea to summit

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How the Brand Demand Index is measured

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