Ortlieb vs Sea to Summit:Which is more popular by branded search?

Name: Ortlieb vs Sea to Summit: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Ortlieb and Sea to Summit were level on Share of Search among dry bag brands worldwide, with an estimated 110K branded searches each, at 35.3% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among dry bag brands worldwide in August 2026Which is more popular in search, Ortlieb or Sea to Summit?

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Which is more popular in search, Ortlieb or Sea to Summit?

Compare the dry bag brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ortlieb and Sea to Summit among dry bag brands worldwide, by month

Month	Ortlieb	Sea to Summit	Exped	Osprey	NRS	SealLine
Oct 2025	36.4%	29.7%	19.9%	13.3%	0.3%	0.35%
Nov 2025	33.2%	33.2%	18.2%	14.9%	0.25%	0.26%
Dec 2025	32.1%	32.1%	17.6%	17.6%	0.36%	0.31%
Jan 2026	28.9%	35.4%	19.4%	15.8%	0.27%	0.28%
Feb 2026	36.4%	29.8%	19.9%	13.3%	0.26%	0.29%
Mar 2026	37.3%	30.5%	20.4%	11.2%	0.37%	0.3%
Apr 2026	38.7%	31.7%	17.3%	11.6%	0.38%	0.31%
May 2026	38.6%	31.8%	17.4%	11.6%	0.37%	0.25%
Jun 2026	34.1%	34.1%	18.7%	12.5%	0.4%	0.27%
Jul 2026	30%	36.5%	16.4%	16.4%	0.35%	0.24%
Aug 2026	35.3%	35.3%	15.9%	13%	0.37%	0.23%
Sep 2026	—	—	—	—	—	—

How has the Ortlieb and Sea to Summit comparison changed over the last 12 months?

3 findings

The lead changed hands 3 times in the 11 months ending August 2026: Sea to Summit took it in January 2026, Ortlieb took it in February 2026, Sea to Summit took it in July 2026.
Across the 11 months ending August 2026, Ortlieb’s estimated Share of Search among dry bag brands worldwide moved from 36.4% to 35.3%, and its estimated monthly branded searches moved from 74K to 110K.
Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among dry bag brands worldwide moved from 29.7% to 35.3%, and its estimated monthly branded searches moved from 60.5K to 110K.

How did search popularity change for dry bag brands worldwide in August 2026?

2 changes

In August 2026, Ortlieb overtook Sea to Summit to take the highest estimated Share of Search among dry bag brands worldwide, at 35.3%.
In August 2026, Sea to Summit lost estimated Share of Search among dry bag brands worldwide, from 36.5% to 35.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Ortlieb’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.