Brandwave

How popular isOrtlieb in search?

In August 2026, there were an estimated 110K branded searches for Ortlieb worldwide which is up 48.6% over the last 11 months. Ortlieb holds 35.3% estimated Share of Search among dry bag brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ortlieb35.3%
  2. Sea to Summit35.3%
  3. Exped15.9%
  4. Osprey13%
  5. NRS0.37%
  6. SealLine0.23%
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Which dry bag brands compete with Ortlieb?

Ortlieb against dry bag brands worldwide, by month

Share of Search by month for Ortlieb, Sea to Summit, Exped, Osprey. The figures are in the table below the chart.

View monthly share of search table
MonthOrtliebSea to SummitExpedOspreyNRSSealLine
Oct 202536.4%29.7%19.9%13.3%0.3%0.35%
Nov 202533.2%33.2%18.2%14.9%0.25%0.26%
Dec 202532.1%32.1%17.6%17.6%0.36%0.31%
Jan 202628.9%35.4%19.4%15.8%0.27%0.28%
Feb 202636.4%29.8%19.9%13.3%0.26%0.29%
Mar 202637.3%30.5%20.4%11.2%0.37%0.3%
Apr 202638.7%31.7%17.3%11.6%0.38%0.31%
May 202638.6%31.8%17.4%11.6%0.37%0.25%
Jun 202634.1%34.1%18.7%12.5%0.4%0.27%
Jul 202630%36.5%16.4%16.4%0.35%0.24%
Aug 202635.3%35.3%15.9%13%0.37%0.23%
Sep 2026——————
  1. 1.Ortlieb

    35.3%

    Moved from 2nd to 1st. 110K estimated branded searches, +21.5% vs prior month. Share +5.2 points.

  2. Moved from 1st to 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Exped

    15.9%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Osprey

    13%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  5. 5.NRS

    0.37%

    Held 5th. 1.1K estimated branded searches, +8.6% vs prior month. Share 0 points.

  6. 6.SealLine

    0.23%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ortlieb and its closest rivals

How has branded search demand for Ortlieb changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ortlieb worldwide rose from 74K to 110K.
  • Across the 11 months ending August 2026, Ortlieb’s estimated Share of Search among dry bag brands worldwide decreased from 36.4% to 35.3%.
  • Across the 11 months ending August 2026, Ortlieb’s estimated Share of Search among dry bag brands worldwide peaked at 38.7% in April 2026 and was lowest at 28.9% in January 2026.

How did search popularity change for dry bag brands worldwide in August 2026?

  1. In August 2026, Ortlieb overtook Sea to Summit to take the highest estimated Share of Search among dry bag brands worldwide, at 35.3%.

  2. In August 2026, Osprey lost estimated Share of Search among dry bag brands worldwide, from 16.4% to 13%.

  3. In August 2026, Sea to Summit lost estimated Share of Search among dry bag brands worldwide, from 36.5% to 35.3%.

  4. In August 2026, Exped lost estimated Share of Search among dry bag brands worldwide, from 16.4% to 15.9%.

  5. Estimated monthly branded searches for NRS worldwide rose 83.9% over 11 measured months, from 620 to 1.1K in August 2026.

How is Ortlieb measured?

Brandwave collects information about searches that people make online using Ortlieb’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ortlieb

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How the Brand Demand Index is measured

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