Brandwave

Earth Pak vs Sea to Summit:Which is more popular?

In September 2026, Sea to Summit had more branded searches than Earth Pak among dry bag brands worldwide. Sea to Summit had about 74,000 branded searches, while Earth Pak had 1,300. Sea to Summit made up 30.7% of all dry bag brand searches we track, and Earth Pak accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about dry bag brands, Sea to Summit appeared in all five answers and Earth Pak in two. Sea to Summit was mentioned before Earth Pak in every answer.

Among dry bag brands worldwide in September 2026

Who do people search for more?

Sea to Summit, about 57 searches for every 1 for Earth Pak

Sea to Summit 74K searchesEarth Pak 1.3K searches

Who does AI mention more?

Sea to Summit, mentioned in every answer we collected

Sea to Summit in 5 of 5Earth Pak in 2 of 5

Who does AI recommend more?

Sea to Summit, named ahead of Earth Pak in every answer

Sea to Summit first in 5Earth Pak never first

Follow Earth Pak vs Sea to Summit and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top dry bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sea to Summit appeared in all five answers. Earth Pak was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sea to Summit was listed before Earth Pak in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sea to Summit1st
  2. NRS2nd
  3. SealLine2nd
  4. Earth Pak4th
  5. Ortlieb–
  6. Exped–
  7. Osprey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sea to Summit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NRS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SealLine3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earth Pak2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ortlieb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osprey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dry bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Earth Pak or Sea to Summit more popular in search?

This chart shows how often people search Google for Earth Pak and Sea to Summit by name. Each line represents a brand's share of searches for all seven dry bag brands we track, month by month, from English-language searches worldwide.

Earth Pak and Sea to Summit among dry bag brands worldwide, by month

Share of searches by month for Sea to Summit, Earth Pak. The figures are in the table below the chart.

View monthly share of searches table
MonthOrtliebSea to SummitExpedOspreyEarth PakNRSSealLine
Oct 202536.1%29.5%19.8%13.2%0.78%0.3%0.35%
Nov 202533%33%18.1%14.8%0.58%0.25%0.26%
Dec 202531.8%31.8%17.4%17.4%0.84%0.36%0.31%
Jan 202628.7%35.1%19.2%15.7%0.62%0.27%0.28%
Feb 202636.2%29.6%19.8%13.3%0.49%0.26%0.29%
Mar 202637.1%30.3%20.3%11.1%0.53%0.36%0.3%
Apr 202638.5%31.4%17.2%11.5%0.68%0.38%0.31%
May 202638.4%31.6%17.3%11.6%0.56%0.37%0.25%
Jun 202633.9%33.9%18.5%12.4%0.6%0.39%0.27%
Jul 202629.9%36.3%16.3%16.3%0.53%0.35%0.24%
Aug 202635.1%35.1%15.8%12.9%0.51%0.36%0.23%
Sep 202637.6%30.7%16.8%13.8%0.54%0.3%0.25%

How has the Earth Pak and Sea to Summit comparison changed over the last 12 months?

3 findings
  • Sea to Summit was ahead of Earth Pak in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Earth Pak’s share of searches among dry bag brands worldwide moved from 0.78% to 0.54%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, Sea to Summit’s share of searches among dry bag brands worldwide moved from 29.5% to 30.7%, and its estimated monthly branded searches moved from 60.5K to 74K.

How did search popularity change for dry bag brands worldwide in September 2026?

2 changes

  1. In September 2026, Sea to Summit lost share of searches among dry bag brands worldwide, from 35.1% to 30.7%.

  2. Estimated monthly branded searches for Earth Pak worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Earth Pak’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Earth Pak

1 branded search term

  • earth pak

Sea to Summit

1 branded search term

  • sea to summit

How the Brand Demand Index is measured

Other head-to-heads among dry bag brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free